A proposed framework for companies to grow with social media sales

Detalhes bibliográficos
Autor(a) principal: Baltazar, Duarte Corte Real Trabulo de Teles
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/39859
Resumo: Ninety percent of startups fail. This dissertation aims to provide a framework to provide a methodology for the purpose of achieving sales, emphasizing on the use of social media early-stage e-commerce startups, to make them grow and be part of the 10% that prosper. The framework is composed by eight practices ready to be adapted and implemented on businesses’ strategy. With direct application on real startups and description of the cases to be applied, the framework is tested to evaluate its potential to be implemented on the startups’ marketing strategy and to lead firms to growth. The practical implementation of the model shown the firm adopting it to see an increase in revenues and consequently on its profits.
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spelling A proposed framework for companies to grow with social media salesDomínio/Área Científica::Ciências Sociais::Economia e GestãoNinety percent of startups fail. This dissertation aims to provide a framework to provide a methodology for the purpose of achieving sales, emphasizing on the use of social media early-stage e-commerce startups, to make them grow and be part of the 10% that prosper. The framework is composed by eight practices ready to be adapted and implemented on businesses’ strategy. With direct application on real startups and description of the cases to be applied, the framework is tested to evaluate its potential to be implemented on the startups’ marketing strategy and to lead firms to growth. The practical implementation of the model shown the firm adopting it to see an increase in revenues and consequently on its profits.Noventa por cento das startups falham. Esta tese providencia um modelo com o propósito de servir de guia de marketing e vendas, com uma forte incidência nas redes sociais para e commerce startups em início de vida para as levar a crescer e a fazer parte dos dez porcento que prosperam. O modelo é composto por oito práticas prontas a ser adaptadas e implementadas na estratégia das empresas. Com direta aplicação em startups e descrição dos casos de estudo, o modelo é testado para avaliar o seu potencial de ser implementado na estratégia de marketing de empresas e levá-las a crescer. Os resultados práticos na startup que implementou o modelo mostram uma subida nas vendas e consequente aumento dos lucros.Lino, Rute Sofia Barbosa XavierVeritati - Repositório Institucional da Universidade Católica PortuguesaBaltazar, Duarte Corte Real Trabulo de Teles2023-01-13T15:34:03Z2020-10-082020-012020-10-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/39859TID:202531074enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:45:25Zoai:repositorio.ucp.pt:10400.14/39859Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:32:38.433696Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A proposed framework for companies to grow with social media sales
title A proposed framework for companies to grow with social media sales
spellingShingle A proposed framework for companies to grow with social media sales
Baltazar, Duarte Corte Real Trabulo de Teles
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A proposed framework for companies to grow with social media sales
title_full A proposed framework for companies to grow with social media sales
title_fullStr A proposed framework for companies to grow with social media sales
title_full_unstemmed A proposed framework for companies to grow with social media sales
title_sort A proposed framework for companies to grow with social media sales
author Baltazar, Duarte Corte Real Trabulo de Teles
author_facet Baltazar, Duarte Corte Real Trabulo de Teles
author_role author
dc.contributor.none.fl_str_mv Lino, Rute Sofia Barbosa Xavier
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Baltazar, Duarte Corte Real Trabulo de Teles
dc.subject.por.fl_str_mv Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Ninety percent of startups fail. This dissertation aims to provide a framework to provide a methodology for the purpose of achieving sales, emphasizing on the use of social media early-stage e-commerce startups, to make them grow and be part of the 10% that prosper. The framework is composed by eight practices ready to be adapted and implemented on businesses’ strategy. With direct application on real startups and description of the cases to be applied, the framework is tested to evaluate its potential to be implemented on the startups’ marketing strategy and to lead firms to growth. The practical implementation of the model shown the firm adopting it to see an increase in revenues and consequently on its profits.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-08
2020-01
2020-10-08T00:00:00Z
2023-01-13T15:34:03Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/39859
TID:202531074
url http://hdl.handle.net/10400.14/39859
identifier_str_mv TID:202531074
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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