Is there a strategic opportunity for Ajuda de Mãe to expand its business

Detalhes bibliográficos
Autor(a) principal: Silva, Filipa Pereira De Almeida Céu e
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142459
Resumo: The following paper will analyse how to monetizeAjuda de Mãe (AdM) services fornon-beneficiary mothers. To do so, an organisational analysis and primary research were conducted to evaluate if there is a match between AdM’s services and the needs felt during and after pregnancy by all women. Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support showed potential for commercialisation. However, AdM must improve its communication strategy to be seen as a high-quality institution for all pregnant women and recent mothers and, consequently, be included in the new target’s consideration set.
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spelling Is there a strategic opportunity for Ajuda de Mãe to expand its businessSocial enterpriseSocial impactManagementOrganizational contextPrimary researchStrategic opportunityDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following paper will analyse how to monetizeAjuda de Mãe (AdM) services fornon-beneficiary mothers. To do so, an organisational analysis and primary research were conducted to evaluate if there is a match between AdM’s services and the needs felt during and after pregnancy by all women. Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support showed potential for commercialisation. However, AdM must improve its communication strategy to be seen as a high-quality institution for all pregnant women and recent mothers and, consequently, be included in the new target’s consideration set.Pita, José MiguelRUNSilva, Filipa Pereira De Almeida Céu e2022-07-27T09:00:28Z2022-01-172022-01-172022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142459TID:203021568enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:09Zoai:run.unl.pt:10362/142459Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:19.586255Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Is there a strategic opportunity for Ajuda de Mãe to expand its business
title Is there a strategic opportunity for Ajuda de Mãe to expand its business
spellingShingle Is there a strategic opportunity for Ajuda de Mãe to expand its business
Silva, Filipa Pereira De Almeida Céu e
Social enterprise
Social impact
Management
Organizational context
Primary research
Strategic opportunity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Is there a strategic opportunity for Ajuda de Mãe to expand its business
title_full Is there a strategic opportunity for Ajuda de Mãe to expand its business
title_fullStr Is there a strategic opportunity for Ajuda de Mãe to expand its business
title_full_unstemmed Is there a strategic opportunity for Ajuda de Mãe to expand its business
title_sort Is there a strategic opportunity for Ajuda de Mãe to expand its business
author Silva, Filipa Pereira De Almeida Céu e
author_facet Silva, Filipa Pereira De Almeida Céu e
author_role author
dc.contributor.none.fl_str_mv Pita, José Miguel
RUN
dc.contributor.author.fl_str_mv Silva, Filipa Pereira De Almeida Céu e
dc.subject.por.fl_str_mv Social enterprise
Social impact
Management
Organizational context
Primary research
Strategic opportunity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Social enterprise
Social impact
Management
Organizational context
Primary research
Strategic opportunity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following paper will analyse how to monetizeAjuda de Mãe (AdM) services fornon-beneficiary mothers. To do so, an organisational analysis and primary research were conducted to evaluate if there is a match between AdM’s services and the needs felt during and after pregnancy by all women. Psychology Consultations, Parenting Workshops, Courses and Breastfeeding Support showed potential for commercialisation. However, AdM must improve its communication strategy to be seen as a high-quality institution for all pregnant women and recent mothers and, consequently, be included in the new target’s consideration set.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-27T09:00:28Z
2022-01-17
2022-01-17
2022-01-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142459
TID:203021568
url http://hdl.handle.net/10362/142459
identifier_str_mv TID:203021568
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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