Shanghai S Machine Trading Company international expansion plan

Detalhes bibliográficos
Autor(a) principal: Huanhuan Cheng
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/29698
Resumo: This international expansion plan is designed to give Shanghai S Machine Trading Company multiple viable options to further expand into the international market. Shanghai S Machine Trading Company is a machinery and packaging products trading company, with good product quality and excellent service has entered Portugal, Spain, Chile and other markets. In order to achieve the proposed objectives, a multi-criteria decision analysis was initially carried out, a series of criteria were developed based on the company's product characteristics and sales preferences, and the target market was identified: Brazil. Then, the Brazilian market and the machinery sales environment in the Brazilian market are analyzed in detail. Through multi-dimensional analysis, we have learned how Shanghai S Machine Trading Company promotes products in this environment. After completing all the analysis, an export plan was developed. Finally, the financial analysis after the implementation of the project shows that the company is profitable in the Brazilian market, which has the potential to become one of the company's key markets.
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spelling Shanghai S Machine Trading Company international expansion planInternational strategic managementMachineExpansion planMultiple decision criteria analysisBrazil marketGestão estratégica internacionalMáquinaPlano de expansãoAnálise de múltiplos critérios de decisãoMercado BrasilThis international expansion plan is designed to give Shanghai S Machine Trading Company multiple viable options to further expand into the international market. Shanghai S Machine Trading Company is a machinery and packaging products trading company, with good product quality and excellent service has entered Portugal, Spain, Chile and other markets. In order to achieve the proposed objectives, a multi-criteria decision analysis was initially carried out, a series of criteria were developed based on the company's product characteristics and sales preferences, and the target market was identified: Brazil. Then, the Brazilian market and the machinery sales environment in the Brazilian market are analyzed in detail. Through multi-dimensional analysis, we have learned how Shanghai S Machine Trading Company promotes products in this environment. After completing all the analysis, an export plan was developed. Finally, the financial analysis after the implementation of the project shows that the company is profitable in the Brazilian market, which has the potential to become one of the company's key markets.Este plano de expansão internacional foi concebido para dar à Shanghai S Machine Trading Company múltiplas opções viáveis para se expandir ainda mais no mercado internacional. A Shanghai S Machine Trading Company é uma empresa comercial de máquinas e pro dutos de embalagem, com boa qualidade de produto e excelente serviço que entrou em Portugal, Espanha, Chile e outros mercados. Para atingir os objetivos propostos, inicialmente foi realizada uma análise de decisão multicritério, desenvolvida uma série de critérios com base nas características do produto e preferências de vendas da empresa e identificado o mercado alvo: o Brasil. Em seguida, o mercado brasileiro e o ambiente de vendas de máquinas no mercado brasileiro são analisados detalhadamente. Através da análise multidimensional, aprendemos como a Shanghai S Machine Trading Company promove produtos neste ambiente. Após concluir todas as análises, foi desenvolvido um plano de exportação. Por fim, a análise financeira após a implementação do projeto mostra que a empresa é lucrativa no mercado brasileiro, que tem potencial para se tornar um dos principais mercados da e mpresa.2023-11-21T15:45:25Z2023-10-13T00:00:00Z2023-10-132023-08info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/29698TID:203385888engHuanhuan Chenginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-26T01:18:06Zoai:repositorio.iscte-iul.pt:10071/29698Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T23:19:46.626053Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Shanghai S Machine Trading Company international expansion plan
title Shanghai S Machine Trading Company international expansion plan
spellingShingle Shanghai S Machine Trading Company international expansion plan
Huanhuan Cheng
International strategic management
Machine
Expansion plan
Multiple decision criteria analysis
Brazil market
Gestão estratégica internacional
Máquina
Plano de expansão
Análise de múltiplos critérios de decisão
Mercado Brasil
title_short Shanghai S Machine Trading Company international expansion plan
title_full Shanghai S Machine Trading Company international expansion plan
title_fullStr Shanghai S Machine Trading Company international expansion plan
title_full_unstemmed Shanghai S Machine Trading Company international expansion plan
title_sort Shanghai S Machine Trading Company international expansion plan
author Huanhuan Cheng
author_facet Huanhuan Cheng
author_role author
dc.contributor.author.fl_str_mv Huanhuan Cheng
dc.subject.por.fl_str_mv International strategic management
Machine
Expansion plan
Multiple decision criteria analysis
Brazil market
Gestão estratégica internacional
Máquina
Plano de expansão
Análise de múltiplos critérios de decisão
Mercado Brasil
topic International strategic management
Machine
Expansion plan
Multiple decision criteria analysis
Brazil market
Gestão estratégica internacional
Máquina
Plano de expansão
Análise de múltiplos critérios de decisão
Mercado Brasil
description This international expansion plan is designed to give Shanghai S Machine Trading Company multiple viable options to further expand into the international market. Shanghai S Machine Trading Company is a machinery and packaging products trading company, with good product quality and excellent service has entered Portugal, Spain, Chile and other markets. In order to achieve the proposed objectives, a multi-criteria decision analysis was initially carried out, a series of criteria were developed based on the company's product characteristics and sales preferences, and the target market was identified: Brazil. Then, the Brazilian market and the machinery sales environment in the Brazilian market are analyzed in detail. Through multi-dimensional analysis, we have learned how Shanghai S Machine Trading Company promotes products in this environment. After completing all the analysis, an export plan was developed. Finally, the financial analysis after the implementation of the project shows that the company is profitable in the Brazilian market, which has the potential to become one of the company's key markets.
publishDate 2023
dc.date.none.fl_str_mv 2023-11-21T15:45:25Z
2023-10-13T00:00:00Z
2023-10-13
2023-08
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/29698
TID:203385888
url http://hdl.handle.net/10071/29698
identifier_str_mv TID:203385888
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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