Business plan: Madeira Heritage Boutique Hotel
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/24217 |
Resumo: | The reasons people travel has changed over time and have certainly been impacted by the Covid-19 Pandemic, with the urge of unique experiences being each time more noted. Aligned with these motivations, boutique accommodation units have emerged, mainly in the form of hotels. Boutique accommodation is meant to be unique, and customer centred and mostly associated to luxury, for the quality and diversity of the services offered, the conditions and provided and availability to fulfil any requests from guests. This project’s objective is to conceptualize, design and evaluate the economic and financial viability of the creation of a Boutique Hotel like accommodation unit in Porto Moniz, Madeira Island. This unit has a particularly interesting approach since it proposes to have the main offering found in Boutique Hotels but in order to leverage a legal opening will not classify as so. To this end, a business plan was drawn up given its aggregating value for Project valuation. In a first stage, literature review was conducted regarding the definition of tourism and tourist, experience marketing related to tourism, tourism products and trends and finally the types of accommodations, focusing on defining Boutique Accommodation. In the second phase, and in order to respond to the research problem, the usual structure of a business plan was followed: market analysis, internal analysis, competitive analysis, development strategy, objectives and implantation policies, finalizing with the projects economic and financial analysis and conclusions. |
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Business plan: Madeira Heritage Boutique HotelBusiness planTurismo -- TourismMarketingBoutique HotelPlano de negócioThe reasons people travel has changed over time and have certainly been impacted by the Covid-19 Pandemic, with the urge of unique experiences being each time more noted. Aligned with these motivations, boutique accommodation units have emerged, mainly in the form of hotels. Boutique accommodation is meant to be unique, and customer centred and mostly associated to luxury, for the quality and diversity of the services offered, the conditions and provided and availability to fulfil any requests from guests. This project’s objective is to conceptualize, design and evaluate the economic and financial viability of the creation of a Boutique Hotel like accommodation unit in Porto Moniz, Madeira Island. This unit has a particularly interesting approach since it proposes to have the main offering found in Boutique Hotels but in order to leverage a legal opening will not classify as so. To this end, a business plan was drawn up given its aggregating value for Project valuation. In a first stage, literature review was conducted regarding the definition of tourism and tourist, experience marketing related to tourism, tourism products and trends and finally the types of accommodations, focusing on defining Boutique Accommodation. In the second phase, and in order to respond to the research problem, the usual structure of a business plan was followed: market analysis, internal analysis, competitive analysis, development strategy, objectives and implantation policies, finalizing with the projects economic and financial analysis and conclusions.Os motivos pelas quais as pessoas viajam mudaram com o tempo e foram certamente influenciadas pela Pandemia Covid-19, sendo cada vez mais explícita a procura de experiências únicas. Alinhadas com estas motivações, surgiram unidades de alojamento boutique, principalmente sob a forma de hotéis. O alojamento boutique destina-se a ser único, e centrado no cliente e principalmente associado ao luxo, pela qualidade e diversidade dos serviços oferecidos, as condições e a disponibilidade para satisfazer quaisquer pedidos dos hóspedes. O objetivo deste projeto é conceptualizar, conceber e avaliar a viabilidade económica e financeira da criação de uma unidade hoteleira tipo Boutique Hotel no Porto Moniz, Ilha da Madeira. Esta unidade tem uma abordagem particularmente interessante uma vez que propõe ter a oferta principal encontrada nos Hotéis Boutique, mas a fim de aproveitar uma abertura legal não será classificada como tal. Para este efeito, foi elaborado um plano de negócios dado o seu valor agregador para a avaliação do projeto. Numa primeira fase, foi realizada uma revisão da literatura acerca a definição de turismo e turismo, marketing de experiência relacionada com o turismo, produtos e tendências turísticas e, finalmente, os tipos de alojamento, centrada na definição de Alojamento Boutique. Na segunda fase, e a fim de responder ao problema da investigação, foi seguida a estrutura habitual de um plano de negócios: análise de mercado, análise interna, análise competitiva, estratégia de desenvolvimento, objetivos e políticas de implantação, finalizando com os projetos a análise e conclusões económicas e financeiras.2022-01-20T15:29:03Z2021-12-28T00:00:00Z2021-12-282021-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/24217TID:202842100engOlim, Rui Manuel deinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T18:02:27Zoai:repositorio.iscte-iul.pt:10071/24217Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:33:42.372538Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business plan: Madeira Heritage Boutique Hotel |
title |
Business plan: Madeira Heritage Boutique Hotel |
spellingShingle |
Business plan: Madeira Heritage Boutique Hotel Olim, Rui Manuel de Business plan Turismo -- Tourism Marketing Boutique Hotel Plano de negócio |
title_short |
Business plan: Madeira Heritage Boutique Hotel |
title_full |
Business plan: Madeira Heritage Boutique Hotel |
title_fullStr |
Business plan: Madeira Heritage Boutique Hotel |
title_full_unstemmed |
Business plan: Madeira Heritage Boutique Hotel |
title_sort |
Business plan: Madeira Heritage Boutique Hotel |
author |
Olim, Rui Manuel de |
author_facet |
Olim, Rui Manuel de |
author_role |
author |
dc.contributor.author.fl_str_mv |
Olim, Rui Manuel de |
dc.subject.por.fl_str_mv |
Business plan Turismo -- Tourism Marketing Boutique Hotel Plano de negócio |
topic |
Business plan Turismo -- Tourism Marketing Boutique Hotel Plano de negócio |
description |
The reasons people travel has changed over time and have certainly been impacted by the Covid-19 Pandemic, with the urge of unique experiences being each time more noted. Aligned with these motivations, boutique accommodation units have emerged, mainly in the form of hotels. Boutique accommodation is meant to be unique, and customer centred and mostly associated to luxury, for the quality and diversity of the services offered, the conditions and provided and availability to fulfil any requests from guests. This project’s objective is to conceptualize, design and evaluate the economic and financial viability of the creation of a Boutique Hotel like accommodation unit in Porto Moniz, Madeira Island. This unit has a particularly interesting approach since it proposes to have the main offering found in Boutique Hotels but in order to leverage a legal opening will not classify as so. To this end, a business plan was drawn up given its aggregating value for Project valuation. In a first stage, literature review was conducted regarding the definition of tourism and tourist, experience marketing related to tourism, tourism products and trends and finally the types of accommodations, focusing on defining Boutique Accommodation. In the second phase, and in order to respond to the research problem, the usual structure of a business plan was followed: market analysis, internal analysis, competitive analysis, development strategy, objectives and implantation policies, finalizing with the projects economic and financial analysis and conclusions. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-28T00:00:00Z 2021-12-28 2021-11 2022-01-20T15:29:03Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/24217 TID:202842100 |
url |
http://hdl.handle.net/10071/24217 |
identifier_str_mv |
TID:202842100 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134898258182144 |