Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions

Detalhes bibliográficos
Autor(a) principal: Luis Miguel Cunha
Data de Publicação: 2011
Outros Autores: Ana Pinto de Moura, Rui Costa Lima, Ana Frias
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://hdl.handle.net/10216/56728
Resumo: The present study aimed to investigate Portuguese consumers' interest for the provision of nutrition information at fast food restaurants and reactions to alternative presentations of this information. Four focus groups, with 5 to 8 consumers, were conducted in which participants were asked to look at three mock fast food restaurant menus that varied with respect to whether calorie information was provided and whether small portions and salads were available. Participants also discussed about fast food perceptions and attitudes, and fast food meal criteria decisions as well as the influence of nutrition information available at fast food restaurants on consumer meal decisions. Generally, participants were not interested on nutrition information when they eat at fast food restaurants, because eating at fast food restaurants continues to be mainly associated with taste, pleasure and convenience. Except for women with lower education, some participants were very critical regarding healthy menu identification, putting into question the regular menus without nutrition information. Some participants did not think they would do the calculations required to use the information on number of calories in each serving in order to report their estimation of daily energy requirements. Men, compared to women, were more aware of the possible ways in which fast food restaurants could provide point of purchase nutrition information.
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spelling Valorisation of menu labelling at fast food restaurants: exploring consumer perceptionsCiências agrárias, Outras ciências da engenharia e tecnologiasAgrarian Sciences, Other engineering and technologiesThe present study aimed to investigate Portuguese consumers' interest for the provision of nutrition information at fast food restaurants and reactions to alternative presentations of this information. Four focus groups, with 5 to 8 consumers, were conducted in which participants were asked to look at three mock fast food restaurant menus that varied with respect to whether calorie information was provided and whether small portions and salads were available. Participants also discussed about fast food perceptions and attitudes, and fast food meal criteria decisions as well as the influence of nutrition information available at fast food restaurants on consumer meal decisions. Generally, participants were not interested on nutrition information when they eat at fast food restaurants, because eating at fast food restaurants continues to be mainly associated with taste, pleasure and convenience. Except for women with lower education, some participants were very critical regarding healthy menu identification, putting into question the regular menus without nutrition information. Some participants did not think they would do the calculations required to use the information on number of calories in each serving in order to report their estimation of daily energy requirements. Men, compared to women, were more aware of the possible ways in which fast food restaurants could provide point of purchase nutrition information.20112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfhttps://hdl.handle.net/10216/56728eng1516-727510.4260/bjft201114e000107Luis Miguel CunhaAna Pinto de MouraRui Costa LimaAna Friasinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-29T14:36:38Zoai:repositorio-aberto.up.pt:10216/56728Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:05:06.992145Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
title Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
spellingShingle Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
Luis Miguel Cunha
Ciências agrárias, Outras ciências da engenharia e tecnologias
Agrarian Sciences, Other engineering and technologies
title_short Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
title_full Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
title_fullStr Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
title_full_unstemmed Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
title_sort Valorisation of menu labelling at fast food restaurants: exploring consumer perceptions
author Luis Miguel Cunha
author_facet Luis Miguel Cunha
Ana Pinto de Moura
Rui Costa Lima
Ana Frias
author_role author
author2 Ana Pinto de Moura
Rui Costa Lima
Ana Frias
author2_role author
author
author
dc.contributor.author.fl_str_mv Luis Miguel Cunha
Ana Pinto de Moura
Rui Costa Lima
Ana Frias
dc.subject.por.fl_str_mv Ciências agrárias, Outras ciências da engenharia e tecnologias
Agrarian Sciences, Other engineering and technologies
topic Ciências agrárias, Outras ciências da engenharia e tecnologias
Agrarian Sciences, Other engineering and technologies
description The present study aimed to investigate Portuguese consumers' interest for the provision of nutrition information at fast food restaurants and reactions to alternative presentations of this information. Four focus groups, with 5 to 8 consumers, were conducted in which participants were asked to look at three mock fast food restaurant menus that varied with respect to whether calorie information was provided and whether small portions and salads were available. Participants also discussed about fast food perceptions and attitudes, and fast food meal criteria decisions as well as the influence of nutrition information available at fast food restaurants on consumer meal decisions. Generally, participants were not interested on nutrition information when they eat at fast food restaurants, because eating at fast food restaurants continues to be mainly associated with taste, pleasure and convenience. Except for women with lower education, some participants were very critical regarding healthy menu identification, putting into question the regular menus without nutrition information. Some participants did not think they would do the calculations required to use the information on number of calories in each serving in order to report their estimation of daily energy requirements. Men, compared to women, were more aware of the possible ways in which fast food restaurants could provide point of purchase nutrition information.
publishDate 2011
dc.date.none.fl_str_mv 2011
2011-01-01T00:00:00Z
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10.4260/bjft201114e000107
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