Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies

Detalhes bibliográficos
Autor(a) principal: Clemente, Inês Maria Calisto de Passos Ângelo
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/37142
Resumo: As part of the Customer Relationship Management Field Lab, this document intends to advise SL Benfica on the most adequate entry mode to expand its football schools and academies to China, the US and India. Literature about internationalisation strategies, internationalisation of sports and internationalisation of football is reviewed. Recommendations for each market are then formed, based on the insights generated from a thorough macro and micro analysis performed in group and from a reviewed internationalisation framework. It is concluded that SL Benfica should opt for a joint venture with a local entity in each one of the target markets.
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spelling Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academiesEntry modeInternationalisationSL BenficaFootballDomínio/Área Científica::Ciências Sociais::Economia e GestãoAs part of the Customer Relationship Management Field Lab, this document intends to advise SL Benfica on the most adequate entry mode to expand its football schools and academies to China, the US and India. Literature about internationalisation strategies, internationalisation of sports and internationalisation of football is reviewed. Recommendations for each market are then formed, based on the insights generated from a thorough macro and micro analysis performed in group and from a reviewed internationalisation framework. It is concluded that SL Benfica should opt for a joint venture with a local entity in each one of the target markets.Cardoso, ElizabeteRUNClemente, Inês Maria Calisto de Passos Ângelo2021-01-20T01:30:29Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/37142TID:201862638enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:20:42Zoai:run.unl.pt:10362/37142Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:30:49.400730Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
title Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
spellingShingle Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
Clemente, Inês Maria Calisto de Passos Ângelo
Entry mode
Internationalisation
SL Benfica
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
title_full Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
title_fullStr Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
title_full_unstemmed Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
title_sort Customer relationship management field lab: internationalisation of Sport Lisboa and Benfica's football schools and academies
author Clemente, Inês Maria Calisto de Passos Ângelo
author_facet Clemente, Inês Maria Calisto de Passos Ângelo
author_role author
dc.contributor.none.fl_str_mv Cardoso, Elizabete
RUN
dc.contributor.author.fl_str_mv Clemente, Inês Maria Calisto de Passos Ângelo
dc.subject.por.fl_str_mv Entry mode
Internationalisation
SL Benfica
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entry mode
Internationalisation
SL Benfica
Football
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description As part of the Customer Relationship Management Field Lab, this document intends to advise SL Benfica on the most adequate entry mode to expand its football schools and academies to China, the US and India. Literature about internationalisation strategies, internationalisation of sports and internationalisation of football is reviewed. Recommendations for each market are then formed, based on the insights generated from a thorough macro and micro analysis performed in group and from a reviewed internationalisation framework. It is concluded that SL Benfica should opt for a joint venture with a local entity in each one of the target markets.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/37142
TID:201862638
url http://hdl.handle.net/10362/37142
identifier_str_mv TID:201862638
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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