Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/152366 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management |
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Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industryVirtual RealityV-CommerceTechnology Adoption ModelImmersionAutomotive IndustrySDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementToday, automotive original equipment manufacturers and other companies engaging in online vehicle sales must find innovative ways to promote sales. The main aim of this study is to investigate how an immersive virtual reality experience can be leveraged to influence consumer purchase intention and foster trust when buying vehicles online. Immersion describes the level to which computer displays may provide a user with an all-encompassing, comprehensive, surrounding, and vivid illusion of reality. This study proposes a theoretical model of various constructs influencing users' purchase intention within v-commerce. The model was tested through a quantitative research method, i.e., an online questionnaire. The responses were analyzed using the SEM-PLS method. The perceived ease of use solely determines the intention to use v-commerce for buying a car. This contradicts existing literature. According to the findings, immersion positively impacts product diagnosticity and trust. Moreover, purchase intention is explained by trust, product diagnosticity, use, and test drive. In general, the outcome of this study indicates that immersive virtual reality should be considered a valuable tool for promoting online vehicle sales.Costa, Maria Manuela Simões Aparício daRUNLaakmann, Leon Christopher2023-04-142026-04-14T00:00:00Z2023-04-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152366TID:203275730enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:43Zoai:run.unl.pt:10362/152366Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:53.440043Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
title |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
spellingShingle |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry Laakmann, Leon Christopher Virtual Reality V-Commerce Technology Adoption Model Immersion Automotive Industry SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure |
title_short |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
title_full |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
title_fullStr |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
title_full_unstemmed |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
title_sort |
Leveraging immersive virtual reality in e-commerce to foster trust and influence consumer purchase intention: Evidence from the automotive industry |
author |
Laakmann, Leon Christopher |
author_facet |
Laakmann, Leon Christopher |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Maria Manuela Simões Aparício da RUN |
dc.contributor.author.fl_str_mv |
Laakmann, Leon Christopher |
dc.subject.por.fl_str_mv |
Virtual Reality V-Commerce Technology Adoption Model Immersion Automotive Industry SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure |
topic |
Virtual Reality V-Commerce Technology Adoption Model Immersion Automotive Industry SDG 8 - Decent work and economic growth SDG 9 - Industry, innovation and infrastructure |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-04-14 2023-04-14T00:00:00Z 2026-04-14T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/152366 TID:203275730 |
url |
http://hdl.handle.net/10362/152366 |
identifier_str_mv |
TID:203275730 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/embargoedAccess |
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embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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