Leigos para o Desenvolvimento: donations optimization through private segmentation
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/15035 |
Resumo: | Leigos para o Desenvolvimento (LD) are a NGOD (Non-Governmental Organization for Development) whose financing derives from donations obtained in the wider community. In this context and with the purpose of optimizing resource allocation in donations collection and the maximization of revenue thereof, the current study aims to assess the relative effectiveness of segmentation tools in donations with that purpose in mind. In informing the process and strategy of donations and thus optimizing organizational revenue, we aim to confront the merits of intuitive and experiential solutions with those that result from empirical data gathered and statistical techniques applied to segmentation tools and techniques. We conclude that there exists no one segmentation solution for sorting out the problem, opting instead for claiming that each case should be treated as unique and evaluated on its own. |
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Leigos para o Desenvolvimento: donations optimization through private segmentationFundraisingDonationsNonprofitLeigos para o DesenvolvimentoNGDOLeigos para o Desenvolvimento (LD) are a NGOD (Non-Governmental Organization for Development) whose financing derives from donations obtained in the wider community. In this context and with the purpose of optimizing resource allocation in donations collection and the maximization of revenue thereof, the current study aims to assess the relative effectiveness of segmentation tools in donations with that purpose in mind. In informing the process and strategy of donations and thus optimizing organizational revenue, we aim to confront the merits of intuitive and experiential solutions with those that result from empirical data gathered and statistical techniques applied to segmentation tools and techniques. We conclude that there exists no one segmentation solution for sorting out the problem, opting instead for claiming that each case should be treated as unique and evaluated on its own.Grupo de Investigación en Marketing e Investigación Operativa2018-01-25T09:14:48Z2015-01-01T00:00:00Z20152019-05-20T11:00:31Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/15035eng2530-3422Laureano, R. M. S.Vinhas da Silva, R.Pereira, J.Martins, S.Rodrigues, D.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:25:56Zoai:repositorio.iscte-iul.pt:10071/15035Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:11:35.395173Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
title |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
spellingShingle |
Leigos para o Desenvolvimento: donations optimization through private segmentation Laureano, R. M. S. Fundraising Donations Nonprofit Leigos para o Desenvolvimento NGDO |
title_short |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
title_full |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
title_fullStr |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
title_full_unstemmed |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
title_sort |
Leigos para o Desenvolvimento: donations optimization through private segmentation |
author |
Laureano, R. M. S. |
author_facet |
Laureano, R. M. S. Vinhas da Silva, R. Pereira, J. Martins, S. Rodrigues, D. |
author_role |
author |
author2 |
Vinhas da Silva, R. Pereira, J. Martins, S. Rodrigues, D. |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Laureano, R. M. S. Vinhas da Silva, R. Pereira, J. Martins, S. Rodrigues, D. |
dc.subject.por.fl_str_mv |
Fundraising Donations Nonprofit Leigos para o Desenvolvimento NGDO |
topic |
Fundraising Donations Nonprofit Leigos para o Desenvolvimento NGDO |
description |
Leigos para o Desenvolvimento (LD) are a NGOD (Non-Governmental Organization for Development) whose financing derives from donations obtained in the wider community. In this context and with the purpose of optimizing resource allocation in donations collection and the maximization of revenue thereof, the current study aims to assess the relative effectiveness of segmentation tools in donations with that purpose in mind. In informing the process and strategy of donations and thus optimizing organizational revenue, we aim to confront the merits of intuitive and experiential solutions with those that result from empirical data gathered and statistical techniques applied to segmentation tools and techniques. We conclude that there exists no one segmentation solution for sorting out the problem, opting instead for claiming that each case should be treated as unique and evaluated on its own. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-01-01T00:00:00Z 2015 2018-01-25T09:14:48Z 2019-05-20T11:00:31Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/15035 |
url |
http://hdl.handle.net/10071/15035 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2530-3422 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Grupo de Investigación en Marketing e Investigación Operativa |
publisher.none.fl_str_mv |
Grupo de Investigación en Marketing e Investigación Operativa |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134670725578752 |