The impact of antecedent beliefs on the adoption of self-service technology in supermarkets

Detalhes bibliográficos
Autor(a) principal: Campos, Hugo Simões Passos de Sousa
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10071/24358
Resumo: Technology acts as an enabler and an experience enhancer on all stages of the retail experience. This research had the intent of understanding the nuances that exist between the attitudes formed towards different retail technologies, how they translate into behavioural intentions, what antecedent beliefs are behind those attitudes, and which bare the most impact in the decision to adopt or not said technology. This study focused on the Portuguese retail sector, on the technologies of Self-Service Checkout, MBWay Payment and Cashierless Stores. The present research reviewed past literature on technology adoption models and developed its own model to fit the needs of the proposed study. It was possible to dive into the minds of consumers and retailers, through survey questionnaires and specialist interviews, that collected primary data and tested the model’s hypotheses, regarding the antecedent beliefs of Usefulness, Ease of Use, Need for Interaction, Risk, Performance, Fun and Health Safety, as well as the difference between the attitudes towards each technology. Multiple linear regression analyses were conducted, and the results provided valuable insights that reveal that different technologies in different stages of the adoption process are explained by diverse antecedent beliefs. Fun was found to be the strongest and the only predictor of the three technologies simultaneously. Ease of use and the lack of risk appear to be predictors that favour the adoption rate towards MBWay Payment. Usefulness and performance were predictors of both attitudes towards Self-Service Checkout and towards Cashierless Stores.Retail; Customer Journey; Self-service Technology; Shopper-facing Technology
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spelling The impact of antecedent beliefs on the adoption of self-service technology in supermarketsRetailCustomer journeySelf-service technologyShopper-facing technologyTechnology acts as an enabler and an experience enhancer on all stages of the retail experience. This research had the intent of understanding the nuances that exist between the attitudes formed towards different retail technologies, how they translate into behavioural intentions, what antecedent beliefs are behind those attitudes, and which bare the most impact in the decision to adopt or not said technology. This study focused on the Portuguese retail sector, on the technologies of Self-Service Checkout, MBWay Payment and Cashierless Stores. The present research reviewed past literature on technology adoption models and developed its own model to fit the needs of the proposed study. It was possible to dive into the minds of consumers and retailers, through survey questionnaires and specialist interviews, that collected primary data and tested the model’s hypotheses, regarding the antecedent beliefs of Usefulness, Ease of Use, Need for Interaction, Risk, Performance, Fun and Health Safety, as well as the difference between the attitudes towards each technology. Multiple linear regression analyses were conducted, and the results provided valuable insights that reveal that different technologies in different stages of the adoption process are explained by diverse antecedent beliefs. Fun was found to be the strongest and the only predictor of the three technologies simultaneously. Ease of use and the lack of risk appear to be predictors that favour the adoption rate towards MBWay Payment. Usefulness and performance were predictors of both attitudes towards Self-Service Checkout and towards Cashierless Stores.Retail; Customer Journey; Self-service Technology; Shopper-facing TechnologyA tecnologia atua como facilitador e intensificador da experiência em todas as fases da experiência de retalho. Esta investigação teve como objetivo compreender as nuances entre as atitudes formadas em relação às diferentes tecnologias de retalho, como se traduzem em intenções comportamentais, quais crenças antecedentes estão por trás dessas atitudes e quais são as que mais impactam na decisão de adotar essa tecnologia. Este estudo incidiu sobre o retalho português, nas tecnologias de Máquina de Pagamento Automático, pagamento MBWay e Loja Autónoma. Na presente investigação é revista a literatura existente sobre modelos de adoção de tecnologia e é desenvolvido um modelo ajustado às necessidades do estudo. Foi possível mergulhar na mente de consumidores e retalhistas, através de questionários e entrevistas com especialistas, numa recolha de dados primários e teste às hipóteses do modelo, quanto às crenças antecedentes de Utilidade, Facilidade de Uso, Necessidade de Interação, Risco, Desempenho, Diversão e Segurança da Saúde, assim como a diferença de atitudes entre cada tecnologia. Análises de regressão linear múltipla foram realizadas e os resultados forneceram perceções valiosas que revelam que diferentes tecnologias em diferentes fases do processo de adoção são explicadas por diversas crenças antecedentes. Diversão foi considerada a mais forte e o único preditor das três tecnologias em simultâneo. A facilidade de uso e a ausência de risco aparentam ser preditores que favorecem a taxa de adoção do pagamento MBWay. A utilidade e o desempenho foram preditores de ambas as atitudes em relação às máquinas de pagamento automático e às lojas autónomas.2022-01-27T15:35:00Z2022-01-17T00:00:00Z2022-01-172021-11info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/24358TID:202891054engCampos, Hugo Simões Passos de Sousainfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:43:36Zoai:repositorio.iscte-iul.pt:10071/24358Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:20:31.969563Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
title The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
spellingShingle The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
Campos, Hugo Simões Passos de Sousa
Retail
Customer journey
Self-service technology
Shopper-facing technology
title_short The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
title_full The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
title_fullStr The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
title_full_unstemmed The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
title_sort The impact of antecedent beliefs on the adoption of self-service technology in supermarkets
author Campos, Hugo Simões Passos de Sousa
author_facet Campos, Hugo Simões Passos de Sousa
author_role author
dc.contributor.author.fl_str_mv Campos, Hugo Simões Passos de Sousa
dc.subject.por.fl_str_mv Retail
Customer journey
Self-service technology
Shopper-facing technology
topic Retail
Customer journey
Self-service technology
Shopper-facing technology
description Technology acts as an enabler and an experience enhancer on all stages of the retail experience. This research had the intent of understanding the nuances that exist between the attitudes formed towards different retail technologies, how they translate into behavioural intentions, what antecedent beliefs are behind those attitudes, and which bare the most impact in the decision to adopt or not said technology. This study focused on the Portuguese retail sector, on the technologies of Self-Service Checkout, MBWay Payment and Cashierless Stores. The present research reviewed past literature on technology adoption models and developed its own model to fit the needs of the proposed study. It was possible to dive into the minds of consumers and retailers, through survey questionnaires and specialist interviews, that collected primary data and tested the model’s hypotheses, regarding the antecedent beliefs of Usefulness, Ease of Use, Need for Interaction, Risk, Performance, Fun and Health Safety, as well as the difference between the attitudes towards each technology. Multiple linear regression analyses were conducted, and the results provided valuable insights that reveal that different technologies in different stages of the adoption process are explained by diverse antecedent beliefs. Fun was found to be the strongest and the only predictor of the three technologies simultaneously. Ease of use and the lack of risk appear to be predictors that favour the adoption rate towards MBWay Payment. Usefulness and performance were predictors of both attitudes towards Self-Service Checkout and towards Cashierless Stores.Retail; Customer Journey; Self-service Technology; Shopper-facing Technology
publishDate 2021
dc.date.none.fl_str_mv 2021-11
2022-01-27T15:35:00Z
2022-01-17T00:00:00Z
2022-01-17
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/24358
TID:202891054
url http://hdl.handle.net/10071/24358
identifier_str_mv TID:202891054
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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