IBM Smarter Buildings : strategic alliance – friend or fowl?
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/16784 |
Resumo: | This thesis aims to provide a teaching case study in the area of strategy by developing the strategic alliance case of IBM and Schneider Electronic in Portugal. The goal is to offer students a ground for class discussion where they can apply strategic frameworks to a practical case. IBM, one of the largest multinational technology and consulting corporation is presently introducing a new product: an energy management solution for buildings. In order to ensure the success of the new product IBM has to decide on a market entry strategy. One of the possibilities at hand is to engage into a strategic alliance with another company, possibly Schneider Electric. This topic of strategic alliances will form the focus of this case study. The strategic decision of whether to enter a partnership will require the analysis for main implications, potential advantages and practical challenges of such. The paper is divided into three sections: The first presents the case itself with an introduction of the main characters, the companies and the business situation. The problem structure and business decision is presented with detailed background information on the current market and competitors. The second part contains the literature review where relevant theory and useful frameworks are presented. The literature works as a linkage between the case study and the teaching note in the last section. The teaching note gives detailed guidelines for instructors on how to apply the case in class and suggests main discussion topics and key questions to allow in-depth analysis for students. |
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IBM Smarter Buildings : strategic alliance – friend or fowl?Domínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis aims to provide a teaching case study in the area of strategy by developing the strategic alliance case of IBM and Schneider Electronic in Portugal. The goal is to offer students a ground for class discussion where they can apply strategic frameworks to a practical case. IBM, one of the largest multinational technology and consulting corporation is presently introducing a new product: an energy management solution for buildings. In order to ensure the success of the new product IBM has to decide on a market entry strategy. One of the possibilities at hand is to engage into a strategic alliance with another company, possibly Schneider Electric. This topic of strategic alliances will form the focus of this case study. The strategic decision of whether to enter a partnership will require the analysis for main implications, potential advantages and practical challenges of such. The paper is divided into three sections: The first presents the case itself with an introduction of the main characters, the companies and the business situation. The problem structure and business decision is presented with detailed background information on the current market and competitors. The second part contains the literature review where relevant theory and useful frameworks are presented. The literature works as a linkage between the case study and the teaching note in the last section. The teaching note gives detailed guidelines for instructors on how to apply the case in class and suggests main discussion topics and key questions to allow in-depth analysis for students.A presente tese desenvolve um caso de estudo académico na área de estratégia, documentando a aliança estratégica entre a IBM e a Schneider Electronic em Portugal. O objectivo é oferecer aos estudantes uma base para discussão na sala de aula, para que possam aplicar ferramentas estratégicas a um caso prático. A IBM, uma das maiores empresas multinacionais de tecnologia e consultoria, encontra-se actualmente a introduzir um novo produto: uma solução de gestão energética para edifícios. De forma a assegurar o sucesso deste novo produto, a IBM tem de decidir qual a estratégia de entrada no mercado que deve adoptar. Uma das possibilidades é desenvolver uma aliança estratégica com outra empresa, possivelmente a Schneider Electric. O tópico de alianças estratégicas será o foco deste estudo de caso. A decisão estratégica sobre se a IBM deve ou não formar uma parceria irá requerer a análise das suas principais implicações, potenciais vantages e desafios práticos. O estudo encontra-se divido em três secções: a primeira apresenta o caso em si, introduzindo as personagens principais, as empresas e o contexto empresarial. A estrutura do problema e a decisão a tomar são apresentados em conjunto com informação detalhada sobre o mercado e concorrentes actuais. A segunda parte contém uma revisão de literatura, na qual são apresentados a teoria e ferramentas de análise relevantes.. A nota de ensino dá orientações detalhadas aos professores sobre como aplicar o caso de estudo no contexto da sala de aula.Cardeal, Nuno César de Jesus GuerraVeritati - Repositório Institucional da Universidade Católica PortuguesaSchimilechis, Roxana2015-03-03T15:51:24Z2013-07-2620132013-07-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/16784TID:201091550enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-10-03T01:40:04Zoai:repositorio.ucp.pt:10400.14/16784Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:13:58.633403Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
title |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
spellingShingle |
IBM Smarter Buildings : strategic alliance – friend or fowl? Schimilechis, Roxana Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
title_full |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
title_fullStr |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
title_full_unstemmed |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
title_sort |
IBM Smarter Buildings : strategic alliance – friend or fowl? |
author |
Schimilechis, Roxana |
author_facet |
Schimilechis, Roxana |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardeal, Nuno César de Jesus Guerra Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Schimilechis, Roxana |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This thesis aims to provide a teaching case study in the area of strategy by developing the strategic alliance case of IBM and Schneider Electronic in Portugal. The goal is to offer students a ground for class discussion where they can apply strategic frameworks to a practical case. IBM, one of the largest multinational technology and consulting corporation is presently introducing a new product: an energy management solution for buildings. In order to ensure the success of the new product IBM has to decide on a market entry strategy. One of the possibilities at hand is to engage into a strategic alliance with another company, possibly Schneider Electric. This topic of strategic alliances will form the focus of this case study. The strategic decision of whether to enter a partnership will require the analysis for main implications, potential advantages and practical challenges of such. The paper is divided into three sections: The first presents the case itself with an introduction of the main characters, the companies and the business situation. The problem structure and business decision is presented with detailed background information on the current market and competitors. The second part contains the literature review where relevant theory and useful frameworks are presented. The literature works as a linkage between the case study and the teaching note in the last section. The teaching note gives detailed guidelines for instructors on how to apply the case in class and suggests main discussion topics and key questions to allow in-depth analysis for students. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-07-26 2013 2013-07-26T00:00:00Z 2015-03-03T15:51:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
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masterThesis |
status_str |
publishedVersion |
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http://hdl.handle.net/10400.14/16784 TID:201091550 |
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http://hdl.handle.net/10400.14/16784 |
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TID:201091550 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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