Spectator-based brand equity in professional soccer

Detalhes bibliográficos
Autor(a) principal: Biscaia, Rui
Data de Publicação: 2013
Outros Autores: Correia, Abel, Ross, Stephen, Rosado, António Fernando, Maroco, João
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.12/2454
Resumo: The purpose of this study was to assess brand equity in professional soccer teams. Through a preliminary analysis and further adaptation of the Spectator-Based Brand Equity (SBBE) scale, a refined model was tested among soccer fans. Results gathered from a confirmatory factor analysis indicated an acceptable fit of the model to the data and confirmed the relationship between Internalization, a single first-order construct, and Brand Associations, a second-order construct with ten dimensions. Review of the psychometric properties indicated all constructs had good internal consistency, convergent validity, and discriminant validity. A multi-group analysis showed the cross validity of the model, and a structural equation model revealed its predictive validity, indicating the proposed model as a valid tool for assessing brand equity in professional soccer teams. Managerial implications of these results are discussed, and some guidelines are suggested for future research.
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spelling Spectator-based brand equity in professional soccerThe purpose of this study was to assess brand equity in professional soccer teams. Through a preliminary analysis and further adaptation of the Spectator-Based Brand Equity (SBBE) scale, a refined model was tested among soccer fans. Results gathered from a confirmatory factor analysis indicated an acceptable fit of the model to the data and confirmed the relationship between Internalization, a single first-order construct, and Brand Associations, a second-order construct with ten dimensions. Review of the psychometric properties indicated all constructs had good internal consistency, convergent validity, and discriminant validity. A multi-group analysis showed the cross validity of the model, and a structural equation model revealed its predictive validity, indicating the proposed model as a valid tool for assessing brand equity in professional soccer teams. Managerial implications of these results are discussed, and some guidelines are suggested for future research.Fitness Information TechnologyRepositório do ISPABiscaia, RuiCorreia, AbelRoss, StephenRosado, António FernandoMaroco, João2013-10-28T20:10:49Z2013-01-01T00:00:00Z2013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.12/2454engSport Marketing Quarterly, 22, 20-321061-6934info:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T16:38:22Zoai:repositorio.ispa.pt:10400.12/2454Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:20:25.827708Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Spectator-based brand equity in professional soccer
title Spectator-based brand equity in professional soccer
spellingShingle Spectator-based brand equity in professional soccer
Biscaia, Rui
title_short Spectator-based brand equity in professional soccer
title_full Spectator-based brand equity in professional soccer
title_fullStr Spectator-based brand equity in professional soccer
title_full_unstemmed Spectator-based brand equity in professional soccer
title_sort Spectator-based brand equity in professional soccer
author Biscaia, Rui
author_facet Biscaia, Rui
Correia, Abel
Ross, Stephen
Rosado, António Fernando
Maroco, João
author_role author
author2 Correia, Abel
Ross, Stephen
Rosado, António Fernando
Maroco, João
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Repositório do ISPA
dc.contributor.author.fl_str_mv Biscaia, Rui
Correia, Abel
Ross, Stephen
Rosado, António Fernando
Maroco, João
description The purpose of this study was to assess brand equity in professional soccer teams. Through a preliminary analysis and further adaptation of the Spectator-Based Brand Equity (SBBE) scale, a refined model was tested among soccer fans. Results gathered from a confirmatory factor analysis indicated an acceptable fit of the model to the data and confirmed the relationship between Internalization, a single first-order construct, and Brand Associations, a second-order construct with ten dimensions. Review of the psychometric properties indicated all constructs had good internal consistency, convergent validity, and discriminant validity. A multi-group analysis showed the cross validity of the model, and a structural equation model revealed its predictive validity, indicating the proposed model as a valid tool for assessing brand equity in professional soccer teams. Managerial implications of these results are discussed, and some guidelines are suggested for future research.
publishDate 2013
dc.date.none.fl_str_mv 2013-10-28T20:10:49Z
2013-01-01T00:00:00Z
2013-01-01T00:00:00Z
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dc.relation.none.fl_str_mv Sport Marketing Quarterly, 22, 20-32
1061-6934
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