The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game
Autor(a) principal: | |
---|---|
Data de Publicação: | 2024 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791 |
Resumo: | The present study aims to uncover the factors influencing customer experience while buying from retail mobile apps by evaluating design principles from the designers' perspective and validating them with user feedback. In stage one, the authors used in-depth interviews and a grounded theory approach to creating Retail mobile apps Customer experience theory. In this regard, a total of 24 interviews were conducted. After performing the three coding steps using MAXQDA software, the final research model was obtained. In stage two, Data was obtained from users of retail mobile apps to test the theory, and the questionnaire survey method was used. Finally in order to evaluate the derived model, structural equation modeling was done using the partial least square technique (PLS-SEM). The researchers have developed "Retail mobile apps Customer experience theory" based on their data analysis. The theory emphasizes the crucial role played by mobile app designers in shaping the future requirements and desires of customers, as well as meeting their current demands through effective interaction. This highlights the importance of mobile app designers in developing customer experience. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.153-178 |
id |
RCAP_3b63dc036acb838f2cd9ea34f7a59338 |
---|---|
oai_identifier_str |
oai:u3isjournal.isvouga.pt:article/791 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the GameCustomer experience, Grounded theory, Retail mobile applications, Mixed-method studyThe present study aims to uncover the factors influencing customer experience while buying from retail mobile apps by evaluating design principles from the designers' perspective and validating them with user feedback. In stage one, the authors used in-depth interviews and a grounded theory approach to creating Retail mobile apps Customer experience theory. In this regard, a total of 24 interviews were conducted. After performing the three coding steps using MAXQDA software, the final research model was obtained. In stage two, Data was obtained from users of retail mobile apps to test the theory, and the questionnaire survey method was used. Finally in order to evaluate the derived model, structural equation modeling was done using the partial least square technique (PLS-SEM). The researchers have developed "Retail mobile apps Customer experience theory" based on their data analysis. The theory emphasizes the crucial role played by mobile app designers in shaping the future requirements and desires of customers, as well as meeting their current demands through effective interaction. This highlights the importance of mobile app designers in developing customer experience. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.153-178ISVOUGA - Instituto Superior de Entre Douro e Vouga2024-01-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791/374http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791/375http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/791/462http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/791/463Copyright (c) 2024 parisa ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkaniinfo:eu-repo/semantics/openAccessGhandvar, ParisaAzad, NaserNaami, AbdollahAlizadeh Meshkani, Fataneh2024-01-26T10:45:39Zoai:u3isjournal.isvouga.pt:article/791Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:57:38.736427Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
title |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
spellingShingle |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game Ghandvar, Parisa Customer experience, Grounded theory, Retail mobile applications, Mixed-method study |
title_short |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
title_full |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
title_fullStr |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
title_full_unstemmed |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
title_sort |
The Concept of M-Commerce Customer Experience: How Retail Mobile Apps Can Change the Game |
author |
Ghandvar, Parisa |
author_facet |
Ghandvar, Parisa Azad, Naser Naami, Abdollah Alizadeh Meshkani, Fataneh |
author_role |
author |
author2 |
Azad, Naser Naami, Abdollah Alizadeh Meshkani, Fataneh |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Ghandvar, Parisa Azad, Naser Naami, Abdollah Alizadeh Meshkani, Fataneh |
dc.subject.por.fl_str_mv |
Customer experience, Grounded theory, Retail mobile applications, Mixed-method study |
topic |
Customer experience, Grounded theory, Retail mobile applications, Mixed-method study |
description |
The present study aims to uncover the factors influencing customer experience while buying from retail mobile apps by evaluating design principles from the designers' perspective and validating them with user feedback. In stage one, the authors used in-depth interviews and a grounded theory approach to creating Retail mobile apps Customer experience theory. In this regard, a total of 24 interviews were conducted. After performing the three coding steps using MAXQDA software, the final research model was obtained. In stage two, Data was obtained from users of retail mobile apps to test the theory, and the questionnaire survey method was used. Finally in order to evaluate the derived model, structural equation modeling was done using the partial least square technique (PLS-SEM). The researchers have developed "Retail mobile apps Customer experience theory" based on their data analysis. The theory emphasizes the crucial role played by mobile app designers in shaping the future requirements and desires of customers, as well as meeting their current demands through effective interaction. This highlights the importance of mobile app designers in developing customer experience. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.153-178 |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-01-19 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791 |
url |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791/374 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/791/375 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/791/462 http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/791/463 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 parisa ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 parisa ghandvar, Naser Azad, Abdollah Naami, Fataneh Alizadeh Meshkani |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
publisher.none.fl_str_mv |
ISVOUGA - Instituto Superior de Entre Douro e Vouga |
dc.source.none.fl_str_mv |
International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023) 2182-9306 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799137062456131584 |