Management consulting labs- Portugal Telecom

Detalhes bibliográficos
Autor(a) principal: Faria, Rita Gouveia Laranjeira Leal de
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/15902
Resumo: The purpose of this work project was to analyze and evaluate the potential impact of a technological innovation in the telecommunications sector, across a wide range of business areas. A cost-benefit and competitive analysis for each pre-selected business area was conducted, as well as national and international benchmarks. As a result of the analysis, a list of prioritized business areas, presenting more immediate opportunities for Portugal Telecom, was created and implications for go-to-market strategies were inferred from the conclusions reached. In addition, a final recommendation that redefined the company’s positioning strategy was made
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spelling Management consulting labs- Portugal TelecomImpactTechnological innovationPositioningDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe purpose of this work project was to analyze and evaluate the potential impact of a technological innovation in the telecommunications sector, across a wide range of business areas. A cost-benefit and competitive analysis for each pre-selected business area was conducted, as well as national and international benchmarks. As a result of the analysis, a list of prioritized business areas, presenting more immediate opportunities for Portugal Telecom, was created and implications for go-to-market strategies were inferred from the conclusions reached. In addition, a final recommendation that redefined the company’s positioning strategy was madeBrito, GustavoRUNFaria, Rita Gouveia Laranjeira Leal de2017-06-30T00:30:09Z2012-012012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15902enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:52:19Zoai:run.unl.pt:10362/15902Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:22:52.659193Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Management consulting labs- Portugal Telecom
title Management consulting labs- Portugal Telecom
spellingShingle Management consulting labs- Portugal Telecom
Faria, Rita Gouveia Laranjeira Leal de
Impact
Technological innovation
Positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Management consulting labs- Portugal Telecom
title_full Management consulting labs- Portugal Telecom
title_fullStr Management consulting labs- Portugal Telecom
title_full_unstemmed Management consulting labs- Portugal Telecom
title_sort Management consulting labs- Portugal Telecom
author Faria, Rita Gouveia Laranjeira Leal de
author_facet Faria, Rita Gouveia Laranjeira Leal de
author_role author
dc.contributor.none.fl_str_mv Brito, Gustavo
RUN
dc.contributor.author.fl_str_mv Faria, Rita Gouveia Laranjeira Leal de
dc.subject.por.fl_str_mv Impact
Technological innovation
Positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Impact
Technological innovation
Positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The purpose of this work project was to analyze and evaluate the potential impact of a technological innovation in the telecommunications sector, across a wide range of business areas. A cost-benefit and competitive analysis for each pre-selected business area was conducted, as well as national and international benchmarks. As a result of the analysis, a list of prioritized business areas, presenting more immediate opportunities for Portugal Telecom, was created and implications for go-to-market strategies were inferred from the conclusions reached. In addition, a final recommendation that redefined the company’s positioning strategy was made
publishDate 2012
dc.date.none.fl_str_mv 2012-01
2012-01-01T00:00:00Z
2017-06-30T00:30:09Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15902
url http://hdl.handle.net/10362/15902
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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