Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/123983 |
Resumo: | The present project derives from insurers paradigm shift from reactors to preventers, with the purpose of discouraging sedentarism and stimulate healthy and active routines on its clients. This work project focus on Gen Xers and Millennials’ physical exercise habits, preferences, objectives and barriers. In order to address this challenge, the work project contains several analysis comprehending the internal and external context, and culminates on a set of recommendations to answer the project’s ultimat objective, whilst guaranteeing strategic fit with the insurer. |
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Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendationsPhysical exerciseHealthy lifestyleWellbeingHealthInsurance industryPreventionLight usersNutritionChange of habitsSedentarismDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present project derives from insurers paradigm shift from reactors to preventers, with the purpose of discouraging sedentarism and stimulate healthy and active routines on its clients. This work project focus on Gen Xers and Millennials’ physical exercise habits, preferences, objectives and barriers. In order to address this challenge, the work project contains several analysis comprehending the internal and external context, and culminates on a set of recommendations to answer the project’s ultimat objective, whilst guaranteeing strategic fit with the insurer.Casquinho, ConstançMonteiroRUNMarques, Carolina Clérigo e Silva2021-09-06T19:47:17Z2021-01-262021-01-262021-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123983TID:202742768enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:05:24Zoai:run.unl.pt:10362/123983Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:17.147634Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
title |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
spellingShingle |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations Marques, Carolina Clérigo e Silva Physical exercise Healthy lifestyle Wellbeing Health Insurance industry Prevention Light users Nutrition Change of habits Sedentarism Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
title_full |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
title_fullStr |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
title_full_unstemmed |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
title_sort |
Consulting project for an insurance company "from reactive to preventive: an incentive to a healthier and more active lifestyle" - ongoing services & promotion recommendations |
author |
Marques, Carolina Clérigo e Silva |
author_facet |
Marques, Carolina Clérigo e Silva |
author_role |
author |
dc.contributor.none.fl_str_mv |
Casquinho, ConstançMonteiro RUN |
dc.contributor.author.fl_str_mv |
Marques, Carolina Clérigo e Silva |
dc.subject.por.fl_str_mv |
Physical exercise Healthy lifestyle Wellbeing Health Insurance industry Prevention Light users Nutrition Change of habits Sedentarism Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Physical exercise Healthy lifestyle Wellbeing Health Insurance industry Prevention Light users Nutrition Change of habits Sedentarism Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The present project derives from insurers paradigm shift from reactors to preventers, with the purpose of discouraging sedentarism and stimulate healthy and active routines on its clients. This work project focus on Gen Xers and Millennials’ physical exercise habits, preferences, objectives and barriers. In order to address this challenge, the work project contains several analysis comprehending the internal and external context, and culminates on a set of recommendations to answer the project’s ultimat objective, whilst guaranteeing strategic fit with the insurer. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-06T19:47:17Z 2021-01-26 2021-01-26 2021-01-26T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/123983 TID:202742768 |
url |
http://hdl.handle.net/10362/123983 |
identifier_str_mv |
TID:202742768 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138058362159104 |