The Impact of Fear of Missing Out on the Compulsive Buying

Detalhes bibliográficos
Autor(a) principal: Santos, Cristiana Garcia
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/164520
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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spelling The Impact of Fear of Missing Out on the Compulsive BuyingDark side of technologyFear of Missing OutFOMOSocial media usePurchaseOnline consumptionSDG 3 - Good health and well-beingSDG 4 - Quality educationSDG 8 - Decent work and economic growthSDG 12 - Responsible production and consumptionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceThe use of social networks is one of the main causes of changing societal patterns in the modern world. The ease of access to technology and its increasing utility (online shopping, for instance) have led to a rise in its use. This trend has affected people from the perspectives of socialization and consumption as well as from a professional perspective, such as health and well-being. For instance, it has led to the emergence of emotions like anxiety, addiction, and nomophobia. It is vital to examine the effects of the so-called “dark side” more thoroughly of technology, specifically the usage of social networks, considering this frequently detrimental influence (which is supported by the theory of compensating use of the Internet, or TCIU). To determine how much FOMO results in consumption, this study will examine the relationship between FOMO and the use of social networks with buy intention and actual purchase. This was accomplished by conducting a survey of about 200 people. By analysing the results using smart PLS, it was possible to confirm that FOMO does, in fact, have an impact on consumption, both directly through the obvious motivation it generates and indirectly through feelings and other factors that motivate consumption and become more relevant and obvious when FOMO is present.Costa, Maria Manuela Simões Aparício daNaranjo-Zolotov, Mijail JuanovichRUNSantos, Cristiana Garcia2024-01-292027-01-29T00:00:00Z2024-01-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/164520TID:203543874enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:52:53Zoai:run.unl.pt:10362/164520Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T04:00:13.750252Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The Impact of Fear of Missing Out on the Compulsive Buying
title The Impact of Fear of Missing Out on the Compulsive Buying
spellingShingle The Impact of Fear of Missing Out on the Compulsive Buying
Santos, Cristiana Garcia
Dark side of technology
Fear of Missing Out
FOMO
Social media use
Purchase
Online consumption
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The Impact of Fear of Missing Out on the Compulsive Buying
title_full The Impact of Fear of Missing Out on the Compulsive Buying
title_fullStr The Impact of Fear of Missing Out on the Compulsive Buying
title_full_unstemmed The Impact of Fear of Missing Out on the Compulsive Buying
title_sort The Impact of Fear of Missing Out on the Compulsive Buying
author Santos, Cristiana Garcia
author_facet Santos, Cristiana Garcia
author_role author
dc.contributor.none.fl_str_mv Costa, Maria Manuela Simões Aparício da
Naranjo-Zolotov, Mijail Juanovich
RUN
dc.contributor.author.fl_str_mv Santos, Cristiana Garcia
dc.subject.por.fl_str_mv Dark side of technology
Fear of Missing Out
FOMO
Social media use
Purchase
Online consumption
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Dark side of technology
Fear of Missing Out
FOMO
Social media use
Purchase
Online consumption
SDG 3 - Good health and well-being
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2024
dc.date.none.fl_str_mv 2024-01-29
2024-01-29T00:00:00Z
2027-01-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/164520
TID:203543874
url http://hdl.handle.net/10362/164520
identifier_str_mv TID:203543874
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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