Connect to success masters consulting program- pop the bubble

Detalhes bibliográficos
Autor(a) principal: Marques, José
Data de Publicação: 2018
Outros Autores: Clrec, Antoine
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/39296
Resumo: This project was accomplished with the intent of providing a clear marketing and communications plan for PopTheBubble, with special emphasis on defining the brand's target and positioning, to help improve brand awareness, mainly in the Portuguese market, to drive up the sales. To develop this analysis, the ''PESTEL'', ''5 Forces of Porter'', ''SWOT'', and ''6M's'' models were used, complemented by a Qualitative and Quantitative Research, to collect insights on the consumers' views of the brand and its online platform. To conclude, recommendations and a financial plan were made to measure the effectiveness of the marketing campaign developed
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spelling Connect to success masters consulting program- pop the bubblegroup projectMarketingDigitalMediaEcommerceDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project was accomplished with the intent of providing a clear marketing and communications plan for PopTheBubble, with special emphasis on defining the brand's target and positioning, to help improve brand awareness, mainly in the Portuguese market, to drive up the sales. To develop this analysis, the ''PESTEL'', ''5 Forces of Porter'', ''SWOT'', and ''6M's'' models were used, complemented by a Qualitative and Quantitative Research, to collect insights on the consumers' views of the brand and its online platform. To conclude, recommendations and a financial plan were made to measure the effectiveness of the marketing campaign developedMarques, CarlosRUNMarques, JoséClrec, Antoine2021-01-20T01:30:19Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39296TID:201863561enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:32Zoai:run.unl.pt:10362/39296Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:05.576838Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Connect to success masters consulting program- pop the bubble
group project
title Connect to success masters consulting program- pop the bubble
spellingShingle Connect to success masters consulting program- pop the bubble
Marques, José
Marketing
Digital
Media
Ecommerce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Connect to success masters consulting program- pop the bubble
title_full Connect to success masters consulting program- pop the bubble
title_fullStr Connect to success masters consulting program- pop the bubble
title_full_unstemmed Connect to success masters consulting program- pop the bubble
title_sort Connect to success masters consulting program- pop the bubble
author Marques, José
author_facet Marques, José
Clrec, Antoine
author_role author
author2 Clrec, Antoine
author2_role author
dc.contributor.none.fl_str_mv Marques, Carlos
RUN
dc.contributor.author.fl_str_mv Marques, José
Clrec, Antoine
dc.subject.por.fl_str_mv Marketing
Digital
Media
Ecommerce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Digital
Media
Ecommerce
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This project was accomplished with the intent of providing a clear marketing and communications plan for PopTheBubble, with special emphasis on defining the brand's target and positioning, to help improve brand awareness, mainly in the Portuguese market, to drive up the sales. To develop this analysis, the ''PESTEL'', ''5 Forces of Porter'', ''SWOT'', and ''6M's'' models were used, complemented by a Qualitative and Quantitative Research, to collect insights on the consumers' views of the brand and its online platform. To conclude, recommendations and a financial plan were made to measure the effectiveness of the marketing campaign developed
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:19Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39296
TID:201863561
url http://hdl.handle.net/10362/39296
identifier_str_mv TID:201863561
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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