How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo

Detalhes bibliográficos
Autor(a) principal: Antunes, Beatriz
Data de Publicação: 2018
Outros Autores: Correia, Francisca Vieira de Campos Horta, Pinto, Leonor Maria Stock da Cunha Santiago, Andrade, Teresa Arantes Pedroso Posser de, Godinho, Teresa Pereira dos Santos Santana
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/39288
Resumo: Leader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exploring new opportunities. By analysing the still bottled water industry, pinpointing the main trends, and evaluating the consumer’s habits and purchase behaviors, a growth opportunity was identified within the environmental and social sustainability; convenience; and beauty segments. The proposals for Vitalis, offer a solution to solve the goal established by SBG.
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spelling How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulogroup projectSuper Bock GroupStill water categoryVitalisCaramuloCaramulo careBeautyConvenienceEnvironmental and Social SustainabilityDomínio/Área Científica::Ciências Sociais::Economia e GestãoLeader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exploring new opportunities. By analysing the still bottled water industry, pinpointing the main trends, and evaluating the consumer’s habits and purchase behaviors, a growth opportunity was identified within the environmental and social sustainability; convenience; and beauty segments. The proposals for Vitalis, offer a solution to solve the goal established by SBG.Velosa, JorgeRUNAntunes, BeatrizCorreia, Francisca Vieira de Campos HortaPinto, Leonor Maria Stock da Cunha SantiagoAndrade, Teresa Arantes Pedroso Posser deGodinho, Teresa Pereira dos Santos Santana2023-01-20T01:31:11Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/39288TID:201864428enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:31Zoai:run.unl.pt:10362/39288Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:05.211280Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
group project
title How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
spellingShingle How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
Antunes, Beatriz
Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_full How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_fullStr How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_full_unstemmed How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
title_sort How to achieve top line profitable growth in the still water category for the brands Vitalis and Caramulo
author Antunes, Beatriz
author_facet Antunes, Beatriz
Correia, Francisca Vieira de Campos Horta
Pinto, Leonor Maria Stock da Cunha Santiago
Andrade, Teresa Arantes Pedroso Posser de
Godinho, Teresa Pereira dos Santos Santana
author_role author
author2 Correia, Francisca Vieira de Campos Horta
Pinto, Leonor Maria Stock da Cunha Santiago
Andrade, Teresa Arantes Pedroso Posser de
Godinho, Teresa Pereira dos Santos Santana
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Velosa, Jorge
RUN
dc.contributor.author.fl_str_mv Antunes, Beatriz
Correia, Francisca Vieira de Campos Horta
Pinto, Leonor Maria Stock da Cunha Santiago
Andrade, Teresa Arantes Pedroso Posser de
Godinho, Teresa Pereira dos Santos Santana
dc.subject.por.fl_str_mv Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Super Bock Group
Still water category
Vitalis
Caramulo
Caramulo care
Beauty
Convenience
Environmental and Social Sustainability
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Leader in the beer market in Portugal, Super Bock Group is the second biggest player in the still bottled water category, owning two brands: Vitalis and Caramulo. With a past focus only on Vitalis, the company expressed concerns about Caramulo positioning in the market, leading to an interest in exploring new opportunities. By analysing the still bottled water industry, pinpointing the main trends, and evaluating the consumer’s habits and purchase behaviors, a growth opportunity was identified within the environmental and social sustainability; convenience; and beauty segments. The proposals for Vitalis, offer a solution to solve the goal established by SBG.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2023-01-20T01:31:11Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/39288
TID:201864428
url http://hdl.handle.net/10362/39288
identifier_str_mv TID:201864428
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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