The effects of data access vulnerability on the perception of trust: in the hotel industry

Detalhes bibliográficos
Autor(a) principal: Variz, Alexandra Inês Correia
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/102673
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling The effects of data access vulnerability on the perception of trust: in the hotel industryData access vulnerabilityPrivacyTrustTransparencyControlHotel industryGossip TheoryCommunication Privacy ManagementDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNowadays, companies use consumers' information as a tool to optimize the right offer to the right consumer, but how does the relationship between brand and consumer go when the consumer realizes himself in a vulnerable position? This research aims to understand how brands, in the hotel industry, are endangering themselves by asking customers for their information, by understanding if Data Access Vulnerability has higher downstream effects than control and transparency, without endangering their Brand’s Trust. Two Online Surveys were conducted to understand better the effects of data access vulnerability while doing a booking process. The findings from 160 participants indicate that personal information is a common practice of the industry, having low impacts of vulnerability and are not impacted either by transparency or control. Managerial and theoretical implications are discussed and future research suggestions are provided.Pinto, Diego CostaRUNVariz, Alexandra Inês Correia2020-08-21T14:28:21Z2020-07-082020-07-08T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/102673TID:202510662enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:48:22Zoai:run.unl.pt:10362/102673Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:39:45.409393Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The effects of data access vulnerability on the perception of trust: in the hotel industry
title The effects of data access vulnerability on the perception of trust: in the hotel industry
spellingShingle The effects of data access vulnerability on the perception of trust: in the hotel industry
Variz, Alexandra Inês Correia
Data access vulnerability
Privacy
Trust
Transparency
Control
Hotel industry
Gossip Theory
Communication Privacy Management
title_short The effects of data access vulnerability on the perception of trust: in the hotel industry
title_full The effects of data access vulnerability on the perception of trust: in the hotel industry
title_fullStr The effects of data access vulnerability on the perception of trust: in the hotel industry
title_full_unstemmed The effects of data access vulnerability on the perception of trust: in the hotel industry
title_sort The effects of data access vulnerability on the perception of trust: in the hotel industry
author Variz, Alexandra Inês Correia
author_facet Variz, Alexandra Inês Correia
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Variz, Alexandra Inês Correia
dc.subject.por.fl_str_mv Data access vulnerability
Privacy
Trust
Transparency
Control
Hotel industry
Gossip Theory
Communication Privacy Management
topic Data access vulnerability
Privacy
Trust
Transparency
Control
Hotel industry
Gossip Theory
Communication Privacy Management
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-08-21T14:28:21Z
2020-07-08
2020-07-08T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/102673
TID:202510662
url http://hdl.handle.net/10362/102673
identifier_str_mv TID:202510662
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.mail.fl_str_mv
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