The importance of social marketing in tourism: literature review
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Data de Publicação: | 2017 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34624/rtd.v1i27/28.8761 |
Resumo: | Tourism is considered one of the greatest phenomena of the modern era and has a relevant role in the development of destinations. Despite its positive effects, tourism also has dire consequences at both the environmental and sociocultural levels. One of the causes for this situation stems from the unsustainable behaviour of the main stakeholders in this industry. It is, therefore, crucial to rethink these behaviours so as to mitigate their effects, in order for tourism to be a vehicle for the sustainable development of territories. Social marketing is one of the branches of marketing that can help change these behaviours. This article presents a literature review of the relationship between social marketing and tourism so as to explore how and to what extent social marketing has been studied in the field of tourism and how this relationship can contribute to reducing the negative impacts of tourism. It identifies gaps in knowledge in this area, as well as indicates the way for future research. |
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The importance of social marketing in tourism: literature reviewA importância do marketing social no turismo: revisão da literaturaTourism is considered one of the greatest phenomena of the modern era and has a relevant role in the development of destinations. Despite its positive effects, tourism also has dire consequences at both the environmental and sociocultural levels. One of the causes for this situation stems from the unsustainable behaviour of the main stakeholders in this industry. It is, therefore, crucial to rethink these behaviours so as to mitigate their effects, in order for tourism to be a vehicle for the sustainable development of territories. Social marketing is one of the branches of marketing that can help change these behaviours. This article presents a literature review of the relationship between social marketing and tourism so as to explore how and to what extent social marketing has been studied in the field of tourism and how this relationship can contribute to reducing the negative impacts of tourism. It identifies gaps in knowledge in this area, as well as indicates the way for future research.O turismo é considerado um dos maiores fenómenos da era moderna, tendo um papel relevante no desenvolvimento dos destinos. Apesar dos seus efeitos positivos, o turismo tem também consequências nefastas quer a nível ambiental, quer sociocultural. Uma das causas para esta situação tem origem nos comportamentos insustentáveis dos principais stakeholders desta indústria. É, assim, crucial repensar estes comportamentos de forma a mitigar os seus efeitos, para que o turismo seja um veículo para o desenvolvimento sustentável dos territórios. O marketing social apresenta-se como um dos ramos do marketing capaz de contribuir para a alteração desses comportamentos. Este artigo apresenta uma revisão da literatura sobre a relação entre o marketing social e o turismo para explorar como e em que medida o marketing social tem sido estudado no campo do turismo e de que forma esta relação pode contribuir para reduzir os impactes negativos da atividade turística. Identificam-se, ainda lacunas de conhecimento nesta área bem como se traçam caminhos para futuras pesquisas. Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro2017-01-01T00:00:00Zjournal articlejournal articleinfo:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://doi.org/10.34624/rtd.v1i27/28.8761oai:proa.ua.pt:article/8761Journal of Tourism & Development; Vol 1 No 27/28 (2017); 713-731Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 713-7312182-14531645-9261reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPporhttps://proa.ua.pt/index.php/rtd/article/view/8761https://doi.org/10.34624/rtd.v1i27/28.8761https://proa.ua.pt/index.php/rtd/article/view/8761/6149https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessAraújo, CristinaSá, Elisabete Sampaio2022-09-26T10:56:36Zoai:proa.ua.pt:article/8761Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:05:23.728962Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The importance of social marketing in tourism: literature review A importância do marketing social no turismo: revisão da literatura |
title |
The importance of social marketing in tourism: literature review |
spellingShingle |
The importance of social marketing in tourism: literature review Araújo, Cristina |
title_short |
The importance of social marketing in tourism: literature review |
title_full |
The importance of social marketing in tourism: literature review |
title_fullStr |
The importance of social marketing in tourism: literature review |
title_full_unstemmed |
The importance of social marketing in tourism: literature review |
title_sort |
The importance of social marketing in tourism: literature review |
author |
Araújo, Cristina |
author_facet |
Araújo, Cristina Sá, Elisabete Sampaio |
author_role |
author |
author2 |
Sá, Elisabete Sampaio |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Araújo, Cristina Sá, Elisabete Sampaio |
description |
Tourism is considered one of the greatest phenomena of the modern era and has a relevant role in the development of destinations. Despite its positive effects, tourism also has dire consequences at both the environmental and sociocultural levels. One of the causes for this situation stems from the unsustainable behaviour of the main stakeholders in this industry. It is, therefore, crucial to rethink these behaviours so as to mitigate their effects, in order for tourism to be a vehicle for the sustainable development of territories. Social marketing is one of the branches of marketing that can help change these behaviours. This article presents a literature review of the relationship between social marketing and tourism so as to explore how and to what extent social marketing has been studied in the field of tourism and how this relationship can contribute to reducing the negative impacts of tourism. It identifies gaps in knowledge in this area, as well as indicates the way for future research. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-01-01T00:00:00Z |
dc.type.driver.fl_str_mv |
journal article journal article info:eu-repo/semantics/article |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34624/rtd.v1i27/28.8761 oai:proa.ua.pt:article/8761 |
url |
https://doi.org/10.34624/rtd.v1i27/28.8761 |
identifier_str_mv |
oai:proa.ua.pt:article/8761 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://proa.ua.pt/index.php/rtd/article/view/8761 https://doi.org/10.34624/rtd.v1i27/28.8761 https://proa.ua.pt/index.php/rtd/article/view/8761/6149 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
publisher.none.fl_str_mv |
Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro |
dc.source.none.fl_str_mv |
Journal of Tourism & Development; Vol 1 No 27/28 (2017); 713-731 Revista Turismo & Desenvolvimento; vol. 1 n.º 27/28 (2017); 713-731 2182-1453 1645-9261 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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