The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/12923 |
Resumo: | Cloud computing is emerging as a computing paradigm wherein virtual distribution channels are enabled and used as innovative entry modes (Brown and Johnson, 2012). Through this technology, global scale efficiency is promised, delivering operational capabilities with important value to the development of hybrid international marketing strategies underlying today’s global competitive set (Brown and Johnson, 2012) where access to contextualized knowledge is becoming crucial (Bughin, Byers and Chui, 2011). Current practices however indicate that companies are not addressing these capabilities to build flexible delivery platforms and engage knowledge-driven strategies (Brown and Johnson, 2012). Boosted by the gap between these initiatives, this research explores how to develop knowledge-driven internationalization strategies based on cloud architectures, pursuing a case study analysis on a Portuguese software vendor, which recently invested on a cloud-based delivery platform to assemble a knowledge-driven internationalization strategy. Significant influences of cloud computing were found in the development of flexible delivery platforms during the process of externalization of the company. These findings contribute with further insights into understanding the coupling between cloud-based distribution strategies and knowledge-driven internationalization patterns. A consistent example of a cloud enterprise as a business enabler in knowledge-driven economies is thus proven possible, suggesting how flexible delivery platforms can be engaged within the development of metanational strategies in the current competitive environment. |
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The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at SinficDomínio/Área Científica::Ciências Sociais::Economia e GestãoCloud computing is emerging as a computing paradigm wherein virtual distribution channels are enabled and used as innovative entry modes (Brown and Johnson, 2012). Through this technology, global scale efficiency is promised, delivering operational capabilities with important value to the development of hybrid international marketing strategies underlying today’s global competitive set (Brown and Johnson, 2012) where access to contextualized knowledge is becoming crucial (Bughin, Byers and Chui, 2011). Current practices however indicate that companies are not addressing these capabilities to build flexible delivery platforms and engage knowledge-driven strategies (Brown and Johnson, 2012). Boosted by the gap between these initiatives, this research explores how to develop knowledge-driven internationalization strategies based on cloud architectures, pursuing a case study analysis on a Portuguese software vendor, which recently invested on a cloud-based delivery platform to assemble a knowledge-driven internationalization strategy. Significant influences of cloud computing were found in the development of flexible delivery platforms during the process of externalization of the company. These findings contribute with further insights into understanding the coupling between cloud-based distribution strategies and knowledge-driven internationalization patterns. A consistent example of a cloud enterprise as a business enabler in knowledge-driven economies is thus proven possible, suggesting how flexible delivery platforms can be engaged within the development of metanational strategies in the current competitive environment.Amaral, Paulo Cardoso doVeritati - Repositório Institucional da Universidade Católica PortuguesaTelhado, Mónica Anacleto2013-10-10T15:14:26Z2012-06-0420122012-06-04T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/12923enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-15T01:39:30Zoai:repositorio.ucp.pt:10400.14/12923Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:10:22.944661Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
title |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
spellingShingle |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic Telhado, Mónica Anacleto Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
title_full |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
title_fullStr |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
title_full_unstemmed |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
title_sort |
The disruptive role of cloud computing in global distribution strategies : the case of Quatenus at Sinfic |
author |
Telhado, Mónica Anacleto |
author_facet |
Telhado, Mónica Anacleto |
author_role |
author |
dc.contributor.none.fl_str_mv |
Amaral, Paulo Cardoso do Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Telhado, Mónica Anacleto |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Cloud computing is emerging as a computing paradigm wherein virtual distribution channels are enabled and used as innovative entry modes (Brown and Johnson, 2012). Through this technology, global scale efficiency is promised, delivering operational capabilities with important value to the development of hybrid international marketing strategies underlying today’s global competitive set (Brown and Johnson, 2012) where access to contextualized knowledge is becoming crucial (Bughin, Byers and Chui, 2011). Current practices however indicate that companies are not addressing these capabilities to build flexible delivery platforms and engage knowledge-driven strategies (Brown and Johnson, 2012). Boosted by the gap between these initiatives, this research explores how to develop knowledge-driven internationalization strategies based on cloud architectures, pursuing a case study analysis on a Portuguese software vendor, which recently invested on a cloud-based delivery platform to assemble a knowledge-driven internationalization strategy. Significant influences of cloud computing were found in the development of flexible delivery platforms during the process of externalization of the company. These findings contribute with further insights into understanding the coupling between cloud-based distribution strategies and knowledge-driven internationalization patterns. A consistent example of a cloud enterprise as a business enabler in knowledge-driven economies is thus proven possible, suggesting how flexible delivery platforms can be engaged within the development of metanational strategies in the current competitive environment. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-06-04 2012 2012-06-04T00:00:00Z 2013-10-10T15:14:26Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/12923 |
url |
http://hdl.handle.net/10400.14/12923 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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