Solutions for the commercialization challenges of Horizon Europe and earth observation consortia
| Autor(a) principal: | |
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| Data de Publicação: | 2023 |
| Outros Autores: | , , , , , , , , , , , , , , , , |
| Tipo de documento: | Artigo |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/159489 |
Resumo: | Funding Information: Open access funding provided by FCT|FCCN (b-on). This work was funded by the European Union’s Horizon 2020 program [H2020-SC5-2019–2]—869520 NextLand, [H2020-SPACE-202]—101004362 NextOcean, Fundação para a Ciência e a Tecnologia (UIDB/00124/2020 and Social Sciences DataLab, PINFRA/22209/2016), POR Lisboa and POR Norte (Social Sciences DataLab, PINFRA/22209/2016). Publisher Copyright: © 2023, The Author(s). |
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Solutions for the commercialization challenges of Horizon Europe and earth observation consortiaCo-creation, innovation, decision-making, tech-transfer, and sustainability actionsB-DEDICATEDBusiness modelsDigitalEarth observationeCommerceHorizon 2020Horizon EuropeInnovationOnline storeRemote sensingSatellite-based dataStrategic alliancesSustainabilityVCW-Value Creation WheelHuman-Computer InteractionEconomics, Econometrics and Finance (miscellaneous)SDG 15 - Life on LandFunding Information: Open access funding provided by FCT|FCCN (b-on). This work was funded by the European Union’s Horizon 2020 program [H2020-SC5-2019–2]—869520 NextLand, [H2020-SPACE-202]—101004362 NextOcean, Fundação para a Ciência e a Tecnologia (UIDB/00124/2020 and Social Sciences DataLab, PINFRA/22209/2016), POR Lisboa and POR Norte (Social Sciences DataLab, PINFRA/22209/2016). Publisher Copyright: © 2023, The Author(s).European Community (EC) Horizon-funded projects and Earth Observation-based Consortia aim to create sustainable value for Space, Land, and Oceans. They typically focus on addressing Sustainable Development Goals (SDGs). Many of these projects (e.g. Commercialization and Innovation Actions) have an ambitious challenge to ensure that partners share core competencies to simultaneously achieve technological and commercial success and sustainability after the end of the EC funds. To achieve this ambitious challenge, Horizon projects must have a proper governance model and a systematized process that can manage the existing paradoxical tensions involving numerous European partners and their respective agendas and stakeholders. This article presents the VCW-Value Creation Wheel (Lages in J Bus Res 69: 4849–4855, 2016), as a framework that has its roots back in 1995 and has been used since 2015 in the context of numerous Space Business, Earth Observation, and European Community (EC) projects, to address complex problems and paradoxical tensions. In this article, we discuss six of these paradoxical tensions that large Horizon Consortia face in commercialization, namely when managing innovation ecosystems, co-creating, taking digitalization, decision-making, tech-transfer, and sustainability actions. We discuss and evaluate how alliance partners could find the optimal balance between (1) cooperation, competition, and coopetition perspectives; (2) financial, environmental, and social value creation; (3) tech-push and market-pull orientations; (4) global and local market solutions; (5) functionality driven and human-centered design (UX/UI); (6) centralized and decentralized online store approaches. We discuss these challenges within the case of the EC H2020 NextLand project answering the call for greening the economy in line with the Sustainable Development Goals (SDGs). We analyze NextLand Online Store, and its Business and Innovation Ecosystem while considering the input of its different stakeholders, such as NextLand’s commercial team, service providers, users, advisors, EC referees, and internal and external stakeholders. Preliminary insights from a twin project in the field of Blue Economy (EC H2020 NextOcean), are also used to support our arguments. Partners, referees, and EC officers should address the tensions mentioned in this article during the referee and approval processes in the pre-grant and post-grant agreement stages. Moreover, we propose using the Value Creation Wheel (VCW) method and the VCW meta-framework as a systematized process that allows us to co-create and manage the innovation ecosystem while engaging all the stakeholders and presenting solutions to address these tensions. The article concludes with theoretical implications and limitations, managerial and public policy implications, and lessons for Horizon Europe, earth observation, remote sensing, and space business projects.NOVA School of Business and Economics (NOVA SBE)RUNLages, Luis FilipeCatarino, NunoGomes, EmanuelToh, PeterReis-Marques, CarlosMohr, MarioBorde, Sebastian MaxAsgari, OmidFigueiredo, RonnieGrosso, NunoPerez, DavidPonte, AnaLopes Teixeira, SílviaVan Der Schalie, RobinFantin, DanieleVan Brusselen, JoTaravat, AlirezaSchmidt, Gerd2023-11-02T22:08:38Z2023-092023-09-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10362/159489eng1389-5753PURE: 56428159https://doi.org/10.1007/s10660-023-09675-8info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:41:53Zoai:run.unl.pt:10362/159489Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:57:33.956151Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia Co-creation, innovation, decision-making, tech-transfer, and sustainability actions |
| title |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia |
| spellingShingle |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia Lages, Luis Filipe B-DEDICATED Business models Digital Earth observation eCommerce Horizon 2020 Horizon Europe Innovation Online store Remote sensing Satellite-based data Strategic alliances Sustainability VCW-Value Creation Wheel Human-Computer Interaction Economics, Econometrics and Finance (miscellaneous) SDG 15 - Life on Land |
| title_short |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia |
| title_full |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia |
| title_fullStr |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia |
| title_full_unstemmed |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia |
| title_sort |
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia |
| author |
Lages, Luis Filipe |
| author_facet |
Lages, Luis Filipe Catarino, Nuno Gomes, Emanuel Toh, Peter Reis-Marques, Carlos Mohr, Mario Borde, Sebastian Max Asgari, Omid Figueiredo, Ronnie Grosso, Nuno Perez, David Ponte, Ana Lopes Teixeira, Sílvia Van Der Schalie, Robin Fantin, Daniele Van Brusselen, Jo Taravat, Alireza Schmidt, Gerd |
| author_role |
author |
| author2 |
Catarino, Nuno Gomes, Emanuel Toh, Peter Reis-Marques, Carlos Mohr, Mario Borde, Sebastian Max Asgari, Omid Figueiredo, Ronnie Grosso, Nuno Perez, David Ponte, Ana Lopes Teixeira, Sílvia Van Der Schalie, Robin Fantin, Daniele Van Brusselen, Jo Taravat, Alireza Schmidt, Gerd |
| author2_role |
author author author author author author author author author author author author author author author author author |
| dc.contributor.none.fl_str_mv |
NOVA School of Business and Economics (NOVA SBE) RUN |
| dc.contributor.author.fl_str_mv |
Lages, Luis Filipe Catarino, Nuno Gomes, Emanuel Toh, Peter Reis-Marques, Carlos Mohr, Mario Borde, Sebastian Max Asgari, Omid Figueiredo, Ronnie Grosso, Nuno Perez, David Ponte, Ana Lopes Teixeira, Sílvia Van Der Schalie, Robin Fantin, Daniele Van Brusselen, Jo Taravat, Alireza Schmidt, Gerd |
| dc.subject.por.fl_str_mv |
B-DEDICATED Business models Digital Earth observation eCommerce Horizon 2020 Horizon Europe Innovation Online store Remote sensing Satellite-based data Strategic alliances Sustainability VCW-Value Creation Wheel Human-Computer Interaction Economics, Econometrics and Finance (miscellaneous) SDG 15 - Life on Land |
| topic |
B-DEDICATED Business models Digital Earth observation eCommerce Horizon 2020 Horizon Europe Innovation Online store Remote sensing Satellite-based data Strategic alliances Sustainability VCW-Value Creation Wheel Human-Computer Interaction Economics, Econometrics and Finance (miscellaneous) SDG 15 - Life on Land |
| description |
Funding Information: Open access funding provided by FCT|FCCN (b-on). This work was funded by the European Union’s Horizon 2020 program [H2020-SC5-2019–2]—869520 NextLand, [H2020-SPACE-202]—101004362 NextOcean, Fundação para a Ciência e a Tecnologia (UIDB/00124/2020 and Social Sciences DataLab, PINFRA/22209/2016), POR Lisboa and POR Norte (Social Sciences DataLab, PINFRA/22209/2016). Publisher Copyright: © 2023, The Author(s). |
| publishDate |
2023 |
| dc.date.none.fl_str_mv |
2023-11-02T22:08:38Z 2023-09 2023-09-01T00:00:00Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/article |
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article |
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publishedVersion |
| dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/159489 |
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http://hdl.handle.net/10362/159489 |
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eng |
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eng |
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1389-5753 PURE: 56428159 https://doi.org/10.1007/s10660-023-09675-8 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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