Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements

Detalhes bibliográficos
Autor(a) principal: Alves, Joana Teixeira De Melo Almeida
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138607
Resumo: LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs.
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spelling Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elementsMarketingIntegrated marketing communicationsBrand identityB2c marketingLgBrand elementsBrand identity prismDomínio/Área Científica::Ciências Sociais::Economia e GestãoLG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs.Velosa, JorgeLourenço, CarolinaRUNAlves, Joana Teixeira De Melo Almeida2022-01-172021-12-172027-12-17T00:00:00Z2022-01-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138607TID:202973999enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:15:54Zoai:run.unl.pt:10362/138607Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:08.917953Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
title Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
spellingShingle Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
Alves, Joana Teixeira De Melo Almeida
Marketing
Integrated marketing communications
Brand identity
B2c marketing
Lg
Brand elements
Brand identity prism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
title_full Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
title_fullStr Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
title_full_unstemmed Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
title_sort Marketing plan to increase LG’S TV product category premium perception by end consumers :Brand identity and brand elements
author Alves, Joana Teixeira De Melo Almeida
author_facet Alves, Joana Teixeira De Melo Almeida
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Alves, Joana Teixeira De Melo Almeida
dc.subject.por.fl_str_mv Marketing
Integrated marketing communications
Brand identity
B2c marketing
Lg
Brand elements
Brand identity prism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing
Integrated marketing communications
Brand identity
B2c marketing
Lg
Brand elements
Brand identity prism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description LG Electronics is the leading brand in the Portuguese TV market, however, the brand’s premium perception among end consumers is not clear. This report develops a theoretical approach on how to leverage LG’s premium perception by advertising and communicating its premium TV lines, the LG OLED TVs.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-01-17
2022-01-17T00:00:00Z
2027-12-17T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138607
TID:202973999
url http://hdl.handle.net/10362/138607
identifier_str_mv TID:202973999
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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