Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers

Detalhes bibliográficos
Autor(a) principal: Wenninger, Carolin
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/52473
Resumo: This work project analyses the market attractiveness of Sub-Saharan African countries for premium apparel retailers. A preliminary screening by means of country ranking was conducted in order to rank all 49 Sub-Saharan African countries according to their overall market attractiveness. A subsequent in-depth analysis identified the most promising market for premium apparel retailers to enter in the near future.
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spelling Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailersSub-Saharan AfricaInternational market selectionEmerging marketsApparel retailingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis work project analyses the market attractiveness of Sub-Saharan African countries for premium apparel retailers. A preliminary screening by means of country ranking was conducted in order to rank all 49 Sub-Saharan African countries according to their overall market attractiveness. A subsequent in-depth analysis identified the most promising market for premium apparel retailers to enter in the near future.Gomes, EmanuelRUNWenninger, Carolin2018-11-22T15:33:11Z2018-06-062018-06-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/52473TID:201974258enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:26:09Zoai:run.unl.pt:10362/52473Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:32:33.733394Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
title Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
spellingShingle Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
Wenninger, Carolin
Sub-Saharan Africa
International market selection
Emerging markets
Apparel retailing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
title_full Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
title_fullStr Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
title_full_unstemmed Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
title_sort Assessment of Sub-saharan Africa´s market attractiveness for premium apparel retailers
author Wenninger, Carolin
author_facet Wenninger, Carolin
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Wenninger, Carolin
dc.subject.por.fl_str_mv Sub-Saharan Africa
International market selection
Emerging markets
Apparel retailing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sub-Saharan Africa
International market selection
Emerging markets
Apparel retailing
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This work project analyses the market attractiveness of Sub-Saharan African countries for premium apparel retailers. A preliminary screening by means of country ranking was conducted in order to rank all 49 Sub-Saharan African countries according to their overall market attractiveness. A subsequent in-depth analysis identified the most promising market for premium apparel retailers to enter in the near future.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-22T15:33:11Z
2018-06-06
2018-06-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/52473
TID:201974258
url http://hdl.handle.net/10362/52473
identifier_str_mv TID:201974258
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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