Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.

Detalhes bibliográficos
Autor(a) principal: Ferreira, Filipa Monteiro
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/6242
Resumo: Dissertation submitted in partial fulfillment of the requirements for degree of Master in Statistics and Information Management.
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spelling Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.Health care systemTheory of planned behaviorPrivate and Public Health care sectorsHealth care satisfactionIntentionBehaviorAttitudeSubjective normPerceived behavior controlGeneral practiceSpecialist consultationEmergencyAmbulatory surgery and hospitalizationSistema de saúdeTeoria do comportamento planeadoSector de Saúde público e privadoSatisfação em saúde;IntençãoComportamentoAtitudeControlo do comportamento percebidoConsulta de clínica geralConsulta de especialidadeUrgênciaCirurgia em ambulatórioInternamentoDissertation submitted in partial fulfillment of the requirements for degree of Master in Statistics and Information Management.Purpose - The Portuguese health care system has been evolving throughout the last 35 years with two relevant facts: the public sector has progressed with improvement in all relevant OECD indicators; the private sector has been widened and reinforced. In this framework, it is important to understand how patient’s intention and behavior are built, so health care organizations in both sectors (public and private) can improve their health care provision (particularly in health care marketing), invest and develop those areas that might become sustainable competitive advantages. The most established theory of social psychology explaining human behavior will be applied: Theory of Planned Behavior (TPB). Within this conceptual approach, attitude toward the behavior, subjective norm, perceived behavior control, habit and past experience evaluation (satisfaction on the private and public sectors) will be analyzed in explaining the intention to go to the private sector. As the health care system is not homogeneous across the private and public sectors, five models will be tested in the areas that have been identified with distinct supplies: general practice, specialist consultation, emergency, ambulatory surgery and hospitalization.(...)Henseler, JörgRUNFerreira, Filipa Monteiro2011-11-22T16:09:29Z2011-10-122011-10-12T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/6242enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:37:24Zoai:run.unl.pt:10362/6242Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:16:47.656611Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
title Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
spellingShingle Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
Ferreira, Filipa Monteiro
Health care system
Theory of planned behavior
Private and Public Health care sectors
Health care satisfaction
Intention
Behavior
Attitude
Subjective norm
Perceived behavior control
General practice
Specialist consultation
Emergency
Ambulatory surgery and hospitalization
Sistema de saúde
Teoria do comportamento planeado
Sector de Saúde público e privado
Satisfação em saúde;
Intenção
Comportamento
Atitude
Controlo do comportamento percebido
Consulta de clínica geral
Consulta de especialidade
Urgência
Cirurgia em ambulatório
Internamento
title_short Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
title_full Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
title_fullStr Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
title_full_unstemmed Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
title_sort Health care marketing: the theory of planned behavior applied to patients' choise between private and public providers in the portuguese health care system.
author Ferreira, Filipa Monteiro
author_facet Ferreira, Filipa Monteiro
author_role author
dc.contributor.none.fl_str_mv Henseler, Jörg
RUN
dc.contributor.author.fl_str_mv Ferreira, Filipa Monteiro
dc.subject.por.fl_str_mv Health care system
Theory of planned behavior
Private and Public Health care sectors
Health care satisfaction
Intention
Behavior
Attitude
Subjective norm
Perceived behavior control
General practice
Specialist consultation
Emergency
Ambulatory surgery and hospitalization
Sistema de saúde
Teoria do comportamento planeado
Sector de Saúde público e privado
Satisfação em saúde;
Intenção
Comportamento
Atitude
Controlo do comportamento percebido
Consulta de clínica geral
Consulta de especialidade
Urgência
Cirurgia em ambulatório
Internamento
topic Health care system
Theory of planned behavior
Private and Public Health care sectors
Health care satisfaction
Intention
Behavior
Attitude
Subjective norm
Perceived behavior control
General practice
Specialist consultation
Emergency
Ambulatory surgery and hospitalization
Sistema de saúde
Teoria do comportamento planeado
Sector de Saúde público e privado
Satisfação em saúde;
Intenção
Comportamento
Atitude
Controlo do comportamento percebido
Consulta de clínica geral
Consulta de especialidade
Urgência
Cirurgia em ambulatório
Internamento
description Dissertation submitted in partial fulfillment of the requirements for degree of Master in Statistics and Information Management.
publishDate 2011
dc.date.none.fl_str_mv 2011-11-22T16:09:29Z
2011-10-12
2011-10-12T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/6242
url http://hdl.handle.net/10362/6242
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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