Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal

Detalhes bibliográficos
Autor(a) principal: Oliveira, Sara Margarida Carvalho de
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11611
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside PortugalImageHigh-skilled Portuguese people working abroadCountry-of-originA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsPortugal is the third country of the seventeen European countries with the highest unemployment rate and one of the three with the highest increases in the current years (Eurostat, 2013). The purpose of this thesis is to understand the image of young high-skilled Portuguese people working outside their country-of-origin and how this image can be improved in order to increase the opportunities of having a successful career abroad, as Portugal cannot currently offer those opportunities. We conducted a marketing research study targeting high-skilled Portuguese people working abroad (HSPWA), organized in two phases: 1) a pilot study and 2) a questionnaire with open-ended questions on 65 HSPWA. The main conclusions are: a) the initial image of young high-skilled Portuguese workers is not very good, partially because of the country-of-origin (COO) effect; b) because expectations are low and performance is higher than expected, HSPWA are able to inverse the initial perception and “erase” the COO effect.NSBE - UNLSilveira, Catherine daRUNOliveira, Sara Margarida Carvalho de2014-03-14T11:57:33Z2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11611enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:10Zoai:run.unl.pt:10362/11611Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:25.309413Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
title Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
spellingShingle Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
Oliveira, Sara Margarida Carvalho de
Image
High-skilled Portuguese people working abroad
Country-of-origin
title_short Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
title_full Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
title_fullStr Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
title_full_unstemmed Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
title_sort Portugal as a country exporting talent: image of young high-skilled Portuguese people working outside Portugal
author Oliveira, Sara Margarida Carvalho de
author_facet Oliveira, Sara Margarida Carvalho de
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Oliveira, Sara Margarida Carvalho de
dc.subject.por.fl_str_mv Image
High-skilled Portuguese people working abroad
Country-of-origin
topic Image
High-skilled Portuguese people working abroad
Country-of-origin
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
2014-03-14T11:57:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11611
url http://hdl.handle.net/10362/11611
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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