Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.22/19163 |
Resumo: | This report presents the internship realized within the framework of the master’s degree in Intercultural Studies for Business from the Porto Business School (ISCAP, Instituto Superior de Contabilidade e Admnistraçao do Porto). This internship was carried out within the marketing and communication team of the Bureau Interprofessionel des Vins de Bourgogne, a French non-profit professional organization promoting Chablis wines in France and overseas. As a consequence of globalization, personal and professional interactions between different cultures soared during the 21st century. In the business world, this has a direct impact on the marketing and communication strategies: they have to be adapted to the other cultures in order to be successful. This implies a great knowledge of interculturality and good intercultural competences. The purpose of this report is to explain key notions such as marketing, communication, culture and interculturality. It aims to reflect on the impact of globalization and interculturality on the marketing and communication strategies of a non-profit professional organization. It also intends to describe the missions and projects carried out during this whole six-months internship experience. |
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Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseasComunicação interculturalMarketing em empresas sem fins lucrativosGlobalizaçãoCompetência interculturalIntercultural communicationNon-profit marketingGlobalizationIntercultural competenceGestãoThis report presents the internship realized within the framework of the master’s degree in Intercultural Studies for Business from the Porto Business School (ISCAP, Instituto Superior de Contabilidade e Admnistraçao do Porto). This internship was carried out within the marketing and communication team of the Bureau Interprofessionel des Vins de Bourgogne, a French non-profit professional organization promoting Chablis wines in France and overseas. As a consequence of globalization, personal and professional interactions between different cultures soared during the 21st century. In the business world, this has a direct impact on the marketing and communication strategies: they have to be adapted to the other cultures in order to be successful. This implies a great knowledge of interculturality and good intercultural competences. The purpose of this report is to explain key notions such as marketing, communication, culture and interculturality. It aims to reflect on the impact of globalization and interculturality on the marketing and communication strategies of a non-profit professional organization. It also intends to describe the missions and projects carried out during this whole six-months internship experience.Este relatório apresenta o estágio curricular realizado no âmbito do mestrado em Estudos Interculturais para Negócios do Instituto Superior de Contabilidade e Administração do Porto (ISCAP). Foi realizado no âmbito da equipa de marketing e comunicação do Bureau Interprofessionel des Vins de Bourgogne, uma organização profissional francesa sem fins lucrativos que promove os vinhos Chablis em França e no estrangeiro. Como consequência da globalização, as interações pessoais e profissionais entre diferentes culturas aumentaram durante o século XXI. No mundo dos negócios, isto tem um impacto direto nas estratégias de marketing e na comunicação: ambas têm de ser adaptadas às outras culturas para serem bem sucedidas. Isto implica um grande conhecimento sobre interculturalidade e ter competências interculturais. O objetivo deste relatório é explicar os conceitos basilares como marketing, comunicação, cultura e interculturalidade. Pretende-se também refletir sobre o impacto da globalização e da interculturalidade nas estratégias de marketing e comunicação de uma organização profissional sem fins lucrativos. Por fim, descrevemos os trabalhos desenvolvidos e projetos realizados durante toda a experiência de estágioRibeiro, Sandra Patrícia MarquesRepositório Científico do Instituto Politécnico do PortoBoucly, Cécile2021-12-21T08:26:43Z2021-09-292021-09-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.22/19163TID:202830861enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T13:13:00Zoai:recipp.ipp.pt:10400.22/19163Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:39:12.931216Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
title |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
spellingShingle |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas Boucly, Cécile Comunicação intercultural Marketing em empresas sem fins lucrativos Globalização Competência intercultural Intercultural communication Non-profit marketing Globalization Intercultural competence Gestão |
title_short |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
title_full |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
title_fullStr |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
title_full_unstemmed |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
title_sort |
Working at the marketing and communication department of a french non-profit professional organization promoting Chablis wines in France and overseas |
author |
Boucly, Cécile |
author_facet |
Boucly, Cécile |
author_role |
author |
dc.contributor.none.fl_str_mv |
Ribeiro, Sandra Patrícia Marques Repositório Científico do Instituto Politécnico do Porto |
dc.contributor.author.fl_str_mv |
Boucly, Cécile |
dc.subject.por.fl_str_mv |
Comunicação intercultural Marketing em empresas sem fins lucrativos Globalização Competência intercultural Intercultural communication Non-profit marketing Globalization Intercultural competence Gestão |
topic |
Comunicação intercultural Marketing em empresas sem fins lucrativos Globalização Competência intercultural Intercultural communication Non-profit marketing Globalization Intercultural competence Gestão |
description |
This report presents the internship realized within the framework of the master’s degree in Intercultural Studies for Business from the Porto Business School (ISCAP, Instituto Superior de Contabilidade e Admnistraçao do Porto). This internship was carried out within the marketing and communication team of the Bureau Interprofessionel des Vins de Bourgogne, a French non-profit professional organization promoting Chablis wines in France and overseas. As a consequence of globalization, personal and professional interactions between different cultures soared during the 21st century. In the business world, this has a direct impact on the marketing and communication strategies: they have to be adapted to the other cultures in order to be successful. This implies a great knowledge of interculturality and good intercultural competences. The purpose of this report is to explain key notions such as marketing, communication, culture and interculturality. It aims to reflect on the impact of globalization and interculturality on the marketing and communication strategies of a non-profit professional organization. It also intends to describe the missions and projects carried out during this whole six-months internship experience. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-21T08:26:43Z 2021-09-29 2021-09-29T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.22/19163 TID:202830861 |
url |
http://hdl.handle.net/10400.22/19163 |
identifier_str_mv |
TID:202830861 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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