Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies

Detalhes bibliográficos
Autor(a) principal: Luís, João Almeida
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/105455
Resumo: Loyaltyprogramshavetobeadjustedforthepurchasingbehaviourofthetargetclient.ThisresearchprojectexploreshowGalp’scurrentB2Bprogramadaptstothistypeofclient,usingquantitativeandqualitativestudiestocomparetheperceiveddiscountwiththecompetition’sprograms,tofindthepainpointsfortheconsumerandtounderstandhowtheprogramimpactsconsumption.Inthefinalpartofthestudy,variousloyaltyprogramsofsuccessfulinternationalfuelcompaniesarebenchmarkedinordertohaveabetterunderstandingofthebestpracticesinthisfield.
id RCAP_4847cec184e6b3607021b40b84a5a0e0
oai_identifier_str oai:run.unl.pt:10362/105455
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companiesB2B fuellingLoyalty programPerceived discountInternational benchmarkDomínio/Área Científica::Ciências Sociais::Economia e GestãoLoyaltyprogramshavetobeadjustedforthepurchasingbehaviourofthetargetclient.ThisresearchprojectexploreshowGalp’scurrentB2Bprogramadaptstothistypeofclient,usingquantitativeandqualitativestudiestocomparetheperceiveddiscountwiththecompetition’sprograms,tofindthepainpointsfortheconsumerandtounderstandhowtheprogramimpactsconsumption.Inthefinalpartofthestudy,variousloyaltyprogramsofsuccessfulinternationalfuelcompaniesarebenchmarkedinordertohaveabetterunderstandingofthebestpracticesinthisfield.Casquinho, Constança MonteiroRUNLuís, João Almeida2023-01-06T01:31:05Z2020-01-152020-01-062020-01-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/105455TID:202492419enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:50:38Zoai:run.unl.pt:10362/105455Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:29.420957Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
title Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
spellingShingle Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
Luís, João Almeida
B2B fuelling
Loyalty program
Perceived discount
International benchmark
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
title_full Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
title_fullStr Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
title_full_unstemmed Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
title_sort Consulting project for the marketing oil department of Galp energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency analysing the current situation of a B2B fuel loyalty program and benchmarking the best practices of international oil companies
author Luís, João Almeida
author_facet Luís, João Almeida
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro
RUN
dc.contributor.author.fl_str_mv Luís, João Almeida
dc.subject.por.fl_str_mv B2B fuelling
Loyalty program
Perceived discount
International benchmark
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic B2B fuelling
Loyalty program
Perceived discount
International benchmark
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Loyaltyprogramshavetobeadjustedforthepurchasingbehaviourofthetargetclient.ThisresearchprojectexploreshowGalp’scurrentB2Bprogramadaptstothistypeofclient,usingquantitativeandqualitativestudiestocomparetheperceiveddiscountwiththecompetition’sprograms,tofindthepainpointsfortheconsumerandtounderstandhowtheprogramimpactsconsumption.Inthefinalpartofthestudy,variousloyaltyprogramsofsuccessfulinternationalfuelcompaniesarebenchmarkedinordertohaveabetterunderstandingofthebestpracticesinthisfield.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-15
2020-01-06
2020-01-15T00:00:00Z
2023-01-06T01:31:05Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/105455
TID:202492419
url http://hdl.handle.net/10362/105455
identifier_str_mv TID:202492419
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799138019843768320

Registros relacionados