How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
Autor(a) principal: | |
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Data de Publicação: | 2011 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/7746 |
Resumo: | Nowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets. |
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How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SAResource-based viewDynamic capabilitiesCompetitive advantageTeoria baseada nos recursosCapacidades dinâmicasVantagem competitivaNowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets.Num mercado tão globalizado como aquele em que vivemos nos dias de hoje, é necessário marcar uma posição forte e sólida em relação aos nossos concorrentes que operam na mesma indústria. Diversificação, tanto em termos de modelos de negócio como de geografias, é um dos caminhos mais sustentáveis para prosperar, criando reconhecimento da marca no mercado. Assim, é necessário desenvolver bem como organizar capacidades que permitam à empresa ter vantagens competitivas em envolventes em mudança. A presente dissertação pretende analisar como é que, num contexto de pequenas e médias empresas, é possível desenvolver capacidades que resultam em vantagem competitiva ao longo do tempo. A teoria baseada nos recursos e a teoria das capacidades dinâmicas, estando relacionadas, respectivamente, com o contexto interno e externo à empresa, ajudaram a responder à pergunta de investigação associada a este case study. Neste caso, é feita uma aplicação concreta ao caso da José Maria da Fonseca, uma produtora portuguesa de vinho, que desenvolveu capacidades ao longo do tempo, de maneira a vingar tanto a nível internacional como a nível nacional. Este estudo, para além de analisar as estratégias da empresa José Maria da Fonseca que contribuíram para uma fortificação da marca em termos nacionais e internacionais; proporciona também uma investigação ao desenvolvimento da sua capacidade o que permitiu à empresa competir em novos e existentes mercados com mais eficiência.Cardeal, NunoVeritati - Repositório Institucional da Universidade Católica PortuguesaUva, Rita Maria Sanches de Sousa2012-02-03T08:18:23Z201120112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/7746enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-25T01:36:45Zoai:repositorio.ucp.pt:10400.14/7746Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:07:41.060021Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
title |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
spellingShingle |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA Uva, Rita Maria Sanches de Sousa Resource-based view Dynamic capabilities Competitive advantage Teoria baseada nos recursos Capacidades dinâmicas Vantagem competitiva |
title_short |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
title_full |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
title_fullStr |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
title_full_unstemmed |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
title_sort |
How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA |
author |
Uva, Rita Maria Sanches de Sousa |
author_facet |
Uva, Rita Maria Sanches de Sousa |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardeal, Nuno Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Uva, Rita Maria Sanches de Sousa |
dc.subject.por.fl_str_mv |
Resource-based view Dynamic capabilities Competitive advantage Teoria baseada nos recursos Capacidades dinâmicas Vantagem competitiva |
topic |
Resource-based view Dynamic capabilities Competitive advantage Teoria baseada nos recursos Capacidades dinâmicas Vantagem competitiva |
description |
Nowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011 2011 2011-01-01T00:00:00Z 2012-02-03T08:18:23Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/7746 |
url |
http://hdl.handle.net/10400.14/7746 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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