How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA

Detalhes bibliográficos
Autor(a) principal: Uva, Rita Maria Sanches de Sousa
Data de Publicação: 2011
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.14/7746
Resumo: Nowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets.
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spelling How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SAResource-based viewDynamic capabilitiesCompetitive advantageTeoria baseada nos recursosCapacidades dinâmicasVantagem competitivaNowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets.Num mercado tão globalizado como aquele em que vivemos nos dias de hoje, é necessário marcar uma posição forte e sólida em relação aos nossos concorrentes que operam na mesma indústria. Diversificação, tanto em termos de modelos de negócio como de geografias, é um dos caminhos mais sustentáveis para prosperar, criando reconhecimento da marca no mercado. Assim, é necessário desenvolver bem como organizar capacidades que permitam à empresa ter vantagens competitivas em envolventes em mudança. A presente dissertação pretende analisar como é que, num contexto de pequenas e médias empresas, é possível desenvolver capacidades que resultam em vantagem competitiva ao longo do tempo. A teoria baseada nos recursos e a teoria das capacidades dinâmicas, estando relacionadas, respectivamente, com o contexto interno e externo à empresa, ajudaram a responder à pergunta de investigação associada a este case study. Neste caso, é feita uma aplicação concreta ao caso da José Maria da Fonseca, uma produtora portuguesa de vinho, que desenvolveu capacidades ao longo do tempo, de maneira a vingar tanto a nível internacional como a nível nacional. Este estudo, para além de analisar as estratégias da empresa José Maria da Fonseca que contribuíram para uma fortificação da marca em termos nacionais e internacionais; proporciona também uma investigação ao desenvolvimento da sua capacidade o que permitiu à empresa competir em novos e existentes mercados com mais eficiência.Cardeal, NunoVeritati - Repositório Institucional da Universidade Católica PortuguesaUva, Rita Maria Sanches de Sousa2012-02-03T08:18:23Z201120112011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/7746enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-25T01:36:45Zoai:repositorio.ucp.pt:10400.14/7746Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:07:41.060021Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
title How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
spellingShingle How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
Uva, Rita Maria Sanches de Sousa
Resource-based view
Dynamic capabilities
Competitive advantage
Teoria baseada nos recursos
Capacidades dinâmicas
Vantagem competitiva
title_short How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
title_full How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
title_fullStr How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
title_full_unstemmed How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
title_sort How firms develop resources-capabilities that are in the origin of its competitive advantage over time : case study : José Maria da Fonseca : Vinhos SA
author Uva, Rita Maria Sanches de Sousa
author_facet Uva, Rita Maria Sanches de Sousa
author_role author
dc.contributor.none.fl_str_mv Cardeal, Nuno
Veritati - Repositório Institucional da Universidade Católica Portuguesa
dc.contributor.author.fl_str_mv Uva, Rita Maria Sanches de Sousa
dc.subject.por.fl_str_mv Resource-based view
Dynamic capabilities
Competitive advantage
Teoria baseada nos recursos
Capacidades dinâmicas
Vantagem competitiva
topic Resource-based view
Dynamic capabilities
Competitive advantage
Teoria baseada nos recursos
Capacidades dinâmicas
Vantagem competitiva
description Nowadays, going global is one of the finest solutions to conquer a superior and stable position in such globalized world. When companies are concerned about their businesses and growth, the diversity of geographies becomes an important issue, since it can multiply revenues and create greater brand awareness. Therefore, it is necessary to develop capabilities that allow a company of having sustainable competitive advantage in changing environments. Thus, it is through firm‟s internal organization of its critical resources that companies can gain such advantage. This dissertation aims to analyze how a medium-sized enterprise developed capabilities that underlie its competitive advantage over time. During the analysis, the resource-based view and the dynamic capabilities theories helped addressing the research question, focusing essentially in the internal and external context to the company, respectively. In this case, we tested how José Maria da Fonseca, a Portuguese wine producer, developed its capabilities in order to triumph either at national or international level. This study, not only identifies José Maria da Fonseca‟s strategies on becoming a recognized brand over the years as well as its international-market dependency; but also its capability‟s development which allowed it competing in new markets.
publishDate 2011
dc.date.none.fl_str_mv 2011
2011
2011-01-01T00:00:00Z
2012-02-03T08:18:23Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.14/7746
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instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
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instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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