Sensory marketing: in optimizing of the tourism experience

• Autor(a) principal: Mateiro, Bárbara
• Data de Publicação: 2018
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://doi.org/10.34624/rtd.v0i29.1714

This paper examines the importance of the five senses in the elaboration of tourist experience in a specific context, namely on Eco-parque Pia do Urso in the municipality of Batalha. In order to meet this goal, an exploratory approach was used. Semi-structured interviews were conducted with local stakeholders and Batalha Municipal Council. The results suggest that the use of the five senses allows to Aldeia Pia do Urso differentiate itself from other touristic context. However, it was verified that the local stakeholders do not plan or manage the use of the five senses in their establishments, and that the municipality of Batalha does not invest in the development of multisensory activities designed for visitors of the Park. The paper ends with some contributions to the development of Aldeia Pia do Urso.