The impact of artificial intelligence on the creativity of videos

• Autor(a) principal: Rebelo, Ana Daniela Peres
• Data de Publicação: 2020
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10773/30624
• topic: Artificial intelligence; Art; Artistic product; Multimedia; Style transfer; Creativity

In this study, the impact of using an Artificial Intelligence (AI) algorithm, Style Transfer, on the evaluation of the creative elements of artistic videos was explored. The aim of this study was to verify to what extent the use of this system contributes to changes in the qualitative and quantitative perception of the elements of creativity present in the videos, and to verify what changes occur. An experimental study was carried out, including two sets of videos that were watched by two groups: 1) a control group (n = 49, composed by 25 experts and 24 non-experts); 2) an experimental group (n = 52, composed by 27 experts and 25 non-experts). The first set, consisting of six videos without AI transformation (shared videos), was shown to both groups, aiming at verifying the equivalence of evaluation criteria. The second set, consisting of six videos (differentiated) with a version transformed by AI (displayed to the experimental group) and another untransformed (displayed to the control group). Each participant was asked to rate the videos, on a five-point Likert scale, on six elements of creativity and to characterize the creativity of each video with two words. The quantitative results showed equivalence of criteria in the shared videos between the experimental group and the control group (only one of 36 comparisons showed significant differences). Regarding quantitative comparisons of the differentiated (experimental versus control), 10 evaluations showed no significant differences, while five had higher evaluations of creativity in the experimental group and five in the control group. Concerning qualitative comparisons, in general, the frequency of terms used by participants in both groups was similar in the shared videos. In the differentiated videos there were some differences. Taken together, the results emphasize the importance of human mediation in the application of an Artificial Intelligence algorithm in creative production, which reinforces the relevance of the concept of Hybrid Intelligence.