Assessing online e-marketing and disposal in Neyveli Lignite Corporation Limited (India)

• Autor(a) principal: Jayaram, R
• Data de Publicação: 2013
• Outros Autores: Selvarasu, A., Filipe, J., Kedige, M.
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: https://ciencia.iscte-iul.pt/public/pub/id/12616; http://hdl.handle.net/10071/11793
• topic: E-auction; E-marketing; Lignite; Bid; Reserve price; Open price

Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.