Strategic business models in the online food delivery industry - historical evolution and variety of business models

• Autor(a) principal: Tanios, Gabriel Luis Erik
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/142556
• topic: Strategy; Business model innovation; Online food delivery platforms (ofdp´S); Business models; Multi-sided platforms; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This paper aims to provide insights into the online food delivery industry for prepared meals using business model analysis. The industry is booming in recent years, aided by ongoing digitization. Based on the activities order –cook –deliver, three business models have emerged for platform companies in this context. Order-Only platforms just manage the ordering process, while Order & Delivery platforms also handle the transport of food to consumers. Lastly, the Fully Integrated model fulfills all three activities. The Order & Delivery model has emerged to dominate the industry and has been adopted by almost all large players.