Millennium bim managing growing demand
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/17373 |
Resumo: | Millennium bim, the Mozambican operation of Millennium bcp group, was the Company selected to serve as background for the development of a teaching case in Marketing. This case is followed by a teaching note, and is intended to be used as a pedagogical tool in undergraduate and/or graduate programs. Even though Mozambique is still characterized by high financial exclusion, the number of people entering within the banking industry has been growing at a fast pace. Actually, the demand for financial products/services has been growing faster than the banks. Therefore, Millennium bim, the leading and largest bank operating in Mozambique, felt the need to find a solution that would allow it to manage its growing demand. After decided to work on the supply side, two main alternatives were identified: increase the bank branches network in a relevant manner (which was already the largest in the Country), or improve the mobile banking system launched in 2007 (which had been used below its full potential). Students are presented with all the information needed to understand Millennium bcp internationalization strategy, the opportunities and challenges that a bank operating in a developing country might face, as well as to explore Millennium bim distribution alternatives. After this, they are challenged to recommend a strategy that would allow the Bank to manage its growing demand. The case also provides students with an opportunity to become familiar with market and competition analysis, consumer behavior, product life cycle, internationalization strategy, distribution alternatives and pricing strategies. |
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Millennium bim managing growing demandDomínio/Área Científica::Ciências Sociais::Economia e GestãoMillennium bim, the Mozambican operation of Millennium bcp group, was the Company selected to serve as background for the development of a teaching case in Marketing. This case is followed by a teaching note, and is intended to be used as a pedagogical tool in undergraduate and/or graduate programs. Even though Mozambique is still characterized by high financial exclusion, the number of people entering within the banking industry has been growing at a fast pace. Actually, the demand for financial products/services has been growing faster than the banks. Therefore, Millennium bim, the leading and largest bank operating in Mozambique, felt the need to find a solution that would allow it to manage its growing demand. After decided to work on the supply side, two main alternatives were identified: increase the bank branches network in a relevant manner (which was already the largest in the Country), or improve the mobile banking system launched in 2007 (which had been used below its full potential). Students are presented with all the information needed to understand Millennium bcp internationalization strategy, the opportunities and challenges that a bank operating in a developing country might face, as well as to explore Millennium bim distribution alternatives. After this, they are challenged to recommend a strategy that would allow the Bank to manage its growing demand. The case also provides students with an opportunity to become familiar with market and competition analysis, consumer behavior, product life cycle, internationalization strategy, distribution alternatives and pricing strategies.O Millennium bim, a operação Moçambicana do grupo Millennium bcp, foi a Empresa escolhida para servir de base ao desenvolvimento deste estudo de caso na área de Marketing. O caso é seguido por uma teaching note, tendo como objetivo ser utilizado como instrumento pedagógico em aulas de licenciatura e/ou mestrado. Embora Moçambique seja caracterizado por um elevado nível de exclusão financeira, o número de pessoas a entrar no sistema bancário tem vindo a aumentar significativamente. Na verdade, a procura tem crescido mais rapidamente que o próprio setor. Mesmo sendo o maior banco a operar em Moçambique, o Millennium bim viu-se forçado a explorar possíveis estratégias para gerir esta crescente procura. Depois de decidir que iria atuar no lado da oferta, foram identificadas duas alternativas: aumentar exponencialmente a rede de balcões (mesmo já sendo a maior do país), ou melhorar o serviço de mobile banking disponível desde 2007 (dado a sua utilização estar abaixo do seu potencial). Os alunos têm acesso à informação necessária para entenderem a estratégia de internacionalização do Millennium bcp, as oportunidades e desafios que um banco a operar num país emergente pode encontrar, assim como para explorarem as diferentes alternativas de distribuição do Millennium bim. Após esta análise, é-lhes pedido que recomendem uma estratégia que permita ao Banco gerir a sua crescente procura. O caso também oferece aos alunos uma oportunidade para se familiarizarem com análises de mercado e concorrência, comportamento do consumidor, ciclo de vida do produto, internacionalização e estratégias de distribuição e preço.Assunção, João Borges deMarcos, Paulo GonçalvesVeritati - Repositório Institucional da Universidade Católica PortuguesaLopes, Francisca Barbosa Malpique de Paiva2017-06-02T00:30:29Z2014-07-1720142014-07-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/17373TID:201113503enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-14T01:35:44Zoai:repositorio.ucp.pt:10400.14/17373Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:14:36.283617Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Millennium bim managing growing demand |
title |
Millennium bim managing growing demand |
spellingShingle |
Millennium bim managing growing demand Lopes, Francisca Barbosa Malpique de Paiva Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Millennium bim managing growing demand |
title_full |
Millennium bim managing growing demand |
title_fullStr |
Millennium bim managing growing demand |
title_full_unstemmed |
Millennium bim managing growing demand |
title_sort |
Millennium bim managing growing demand |
author |
Lopes, Francisca Barbosa Malpique de Paiva |
author_facet |
Lopes, Francisca Barbosa Malpique de Paiva |
author_role |
author |
dc.contributor.none.fl_str_mv |
Assunção, João Borges de Marcos, Paulo Gonçalves Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Lopes, Francisca Barbosa Malpique de Paiva |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Millennium bim, the Mozambican operation of Millennium bcp group, was the Company selected to serve as background for the development of a teaching case in Marketing. This case is followed by a teaching note, and is intended to be used as a pedagogical tool in undergraduate and/or graduate programs. Even though Mozambique is still characterized by high financial exclusion, the number of people entering within the banking industry has been growing at a fast pace. Actually, the demand for financial products/services has been growing faster than the banks. Therefore, Millennium bim, the leading and largest bank operating in Mozambique, felt the need to find a solution that would allow it to manage its growing demand. After decided to work on the supply side, two main alternatives were identified: increase the bank branches network in a relevant manner (which was already the largest in the Country), or improve the mobile banking system launched in 2007 (which had been used below its full potential). Students are presented with all the information needed to understand Millennium bcp internationalization strategy, the opportunities and challenges that a bank operating in a developing country might face, as well as to explore Millennium bim distribution alternatives. After this, they are challenged to recommend a strategy that would allow the Bank to manage its growing demand. The case also provides students with an opportunity to become familiar with market and competition analysis, consumer behavior, product life cycle, internationalization strategy, distribution alternatives and pricing strategies. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-07-17 2014 2014-07-17T00:00:00Z 2017-06-02T00:30:29Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/17373 TID:201113503 |
url |
http://hdl.handle.net/10400.14/17373 |
identifier_str_mv |
TID:201113503 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799131824858857472 |