Mapping of graphic-semantic representations in design teaching

Detalhes bibliográficos
Autor(a) principal: Rijo, Cátia
Data de Publicação: 2022
Outros Autores: Marmelo, Carolina
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10400.21/14771
Resumo: This article proposes a reflection on the visual thinking tools used in graphic design teaching as an active methodology that help the synthesis process of the expressive code and support graphic expression and semantics in design practice. It’s intended to analyze more specifically the use of mood boards as an imagery tool in the creation of a brand mark and its relationship with expressive codes. To build a relevant and meaningful brand mark, it is important to be aware of the semantic elements used. Tools like mood boards help students with the aesthetic-symbolic references of the form and make the semantic concepts more perceptible. At the end we analyze mood boards and their relationship with semantics in the creation of brand marks. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
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spelling Mapping of graphic-semantic representations in design teachingDesign teachingMood boardBrand markSemanticGraphic-semanticExpression mapThis article proposes a reflection on the visual thinking tools used in graphic design teaching as an active methodology that help the synthesis process of the expressive code and support graphic expression and semantics in design practice. It’s intended to analyze more specifically the use of mood boards as an imagery tool in the creation of a brand mark and its relationship with expressive codes. To build a relevant and meaningful brand mark, it is important to be aware of the semantic elements used. Tools like mood boards help students with the aesthetic-symbolic references of the form and make the semantic concepts more perceptible. At the end we analyze mood boards and their relationship with semantics in the creation of brand marks. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.RCIPLRijo, CátiaMarmelo, Carolina2022-07-05T09:36:30Z20222022-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleimage/jpeghttp://hdl.handle.net/10400.21/14771engRijo, C., Marmelo, C. (2022). Mapping of Graphic-Semantic Representations in Design Teaching. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication II. DIGICOM 2021. Springer Series in Design and Innovation , vol 19. Springer, Cham. https://doi.org/10.1007/978-3-030-89735-2_5310.1007/978-3-030-89735-2_53metadata only accessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-08-03T10:11:23Zoai:repositorio.ipl.pt:10400.21/14771Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:22:31.205527Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Mapping of graphic-semantic representations in design teaching
title Mapping of graphic-semantic representations in design teaching
spellingShingle Mapping of graphic-semantic representations in design teaching
Rijo, Cátia
Design teaching
Mood board
Brand mark
Semantic
Graphic-semantic
Expression map
title_short Mapping of graphic-semantic representations in design teaching
title_full Mapping of graphic-semantic representations in design teaching
title_fullStr Mapping of graphic-semantic representations in design teaching
title_full_unstemmed Mapping of graphic-semantic representations in design teaching
title_sort Mapping of graphic-semantic representations in design teaching
author Rijo, Cátia
author_facet Rijo, Cátia
Marmelo, Carolina
author_role author
author2 Marmelo, Carolina
author2_role author
dc.contributor.none.fl_str_mv RCIPL
dc.contributor.author.fl_str_mv Rijo, Cátia
Marmelo, Carolina
dc.subject.por.fl_str_mv Design teaching
Mood board
Brand mark
Semantic
Graphic-semantic
Expression map
topic Design teaching
Mood board
Brand mark
Semantic
Graphic-semantic
Expression map
description This article proposes a reflection on the visual thinking tools used in graphic design teaching as an active methodology that help the synthesis process of the expressive code and support graphic expression and semantics in design practice. It’s intended to analyze more specifically the use of mood boards as an imagery tool in the creation of a brand mark and its relationship with expressive codes. To build a relevant and meaningful brand mark, it is important to be aware of the semantic elements used. Tools like mood boards help students with the aesthetic-symbolic references of the form and make the semantic concepts more perceptible. At the end we analyze mood boards and their relationship with semantics in the creation of brand marks. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-05T09:36:30Z
2022
2022-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.21/14771
url http://hdl.handle.net/10400.21/14771
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Rijo, C., Marmelo, C. (2022). Mapping of Graphic-Semantic Representations in Design Teaching. In: Martins, N., Brandão, D. (eds) Advances in Design and Digital Communication II. DIGICOM 2021. Springer Series in Design and Innovation , vol 19. Springer, Cham. https://doi.org/10.1007/978-3-030-89735-2_53
10.1007/978-3-030-89735-2_53
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