Lusoforma: the success of its competitive strategy
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/23013 |
Resumo: | The importance of strategy and business development emerges nowadays due to the underlying dynamic changes within industries in which competitiveness is the watchword. Thus, the following case study intends to broadly analyse the world of the aluminium packaging industry, in particular Lusoforma S.A. Lusoforma S.A is a family business founded in 1988 that established its own niche market and it is successfully producing aluminium foil containers for several different segments. Following its strategy based on high level of service, the company is now recognized as the main player of the Portuguese market, and one of the most relevant players in the Iberian market. Therefore, this work project sought to study the strategic design of Lusoforma, based on the different steps of a strategic management model. Hence, an environmental scanning with internal and external analysis was developed, the formulation process was evaluated, as well as the strategic implementation and control. Here, several auxiliary instruments were described and applied. As a result of the forgoing, it was concluded that Lusoforma has been developing a strong strategic plan based on production customization to reach customer needs, which has been permitting to exploit crucial competitive advantages that allow the organization to constantly grow. However, there are some problems that must be overpassed in order not to sentence the future of Lusoforma. |
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Lusoforma: the success of its competitive strategyBusiness strategyStrategic modelAluminium foil container industryCompetitivenessDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe importance of strategy and business development emerges nowadays due to the underlying dynamic changes within industries in which competitiveness is the watchword. Thus, the following case study intends to broadly analyse the world of the aluminium packaging industry, in particular Lusoforma S.A. Lusoforma S.A is a family business founded in 1988 that established its own niche market and it is successfully producing aluminium foil containers for several different segments. Following its strategy based on high level of service, the company is now recognized as the main player of the Portuguese market, and one of the most relevant players in the Iberian market. Therefore, this work project sought to study the strategic design of Lusoforma, based on the different steps of a strategic management model. Hence, an environmental scanning with internal and external analysis was developed, the formulation process was evaluated, as well as the strategic implementation and control. Here, several auxiliary instruments were described and applied. As a result of the forgoing, it was concluded that Lusoforma has been developing a strong strategic plan based on production customization to reach customer needs, which has been permitting to exploit crucial competitive advantages that allow the organization to constantly grow. However, there are some problems that must be overpassed in order not to sentence the future of Lusoforma.Carvalho, José Crespo deRUNTeotónio-Pereira, Frederico2017-09-01T10:31:25Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/23013TID:201714507enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:11:01Zoai:run.unl.pt:10362/23013Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:27:36.623179Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Lusoforma: the success of its competitive strategy |
title |
Lusoforma: the success of its competitive strategy |
spellingShingle |
Lusoforma: the success of its competitive strategy Teotónio-Pereira, Frederico Business strategy Strategic model Aluminium foil container industry Competitiveness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Lusoforma: the success of its competitive strategy |
title_full |
Lusoforma: the success of its competitive strategy |
title_fullStr |
Lusoforma: the success of its competitive strategy |
title_full_unstemmed |
Lusoforma: the success of its competitive strategy |
title_sort |
Lusoforma: the success of its competitive strategy |
author |
Teotónio-Pereira, Frederico |
author_facet |
Teotónio-Pereira, Frederico |
author_role |
author |
dc.contributor.none.fl_str_mv |
Carvalho, José Crespo de RUN |
dc.contributor.author.fl_str_mv |
Teotónio-Pereira, Frederico |
dc.subject.por.fl_str_mv |
Business strategy Strategic model Aluminium foil container industry Competitiveness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Business strategy Strategic model Aluminium foil container industry Competitiveness Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The importance of strategy and business development emerges nowadays due to the underlying dynamic changes within industries in which competitiveness is the watchword. Thus, the following case study intends to broadly analyse the world of the aluminium packaging industry, in particular Lusoforma S.A. Lusoforma S.A is a family business founded in 1988 that established its own niche market and it is successfully producing aluminium foil containers for several different segments. Following its strategy based on high level of service, the company is now recognized as the main player of the Portuguese market, and one of the most relevant players in the Iberian market. Therefore, this work project sought to study the strategic design of Lusoforma, based on the different steps of a strategic management model. Hence, an environmental scanning with internal and external analysis was developed, the formulation process was evaluated, as well as the strategic implementation and control. Here, several auxiliary instruments were described and applied. As a result of the forgoing, it was concluded that Lusoforma has been developing a strong strategic plan based on production customization to reach customer needs, which has been permitting to exploit crucial competitive advantages that allow the organization to constantly grow. However, there are some problems that must be overpassed in order not to sentence the future of Lusoforma. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-09-01T10:31:25Z 2017-01-20 2017-01-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/23013 TID:201714507 |
url |
http://hdl.handle.net/10362/23013 |
identifier_str_mv |
TID:201714507 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137903635333120 |