Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market

Detalhes bibliográficos
Autor(a) principal: Tasselli, Marco
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/114484
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spelling Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the marketImplicit theoryAdvertisingPlant-basedMarketing messagesDomínio/Área Científica::Ciências Sociais::Economia e GestãoMazzù, Marco FrancescoTruong, NatalieMarcati, AlbertoRUNTasselli, Marco2020-07-062020-07-062024-07-06T00:00:00Z2020-07-06T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/114484TID:202609944enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:57:11Zoai:run.unl.pt:10362/114484Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:42:33.205086Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
title Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
spellingShingle Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
Tasselli, Marco
Implicit theory
Advertising
Plant-based
Marketing messages
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
title_full Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
title_fullStr Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
title_full_unstemmed Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
title_sort Which is the most effective message to promote plant-based food products? An analysis of consumers´ responses using the impticit theory to segment the market
author Tasselli, Marco
author_facet Tasselli, Marco
author_role author
dc.contributor.none.fl_str_mv Mazzù, Marco Francesco
Truong, Natalie
Marcati, Alberto
RUN
dc.contributor.author.fl_str_mv Tasselli, Marco
dc.subject.por.fl_str_mv Implicit theory
Advertising
Plant-based
Marketing messages
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Implicit theory
Advertising
Plant-based
Marketing messages
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
publishDate 2020
dc.date.none.fl_str_mv 2020-07-06
2020-07-06
2020-07-06T00:00:00Z
2024-07-06T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/114484
TID:202609944
url http://hdl.handle.net/10362/114484
identifier_str_mv TID:202609944
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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