How does digital piracy influence the subscription of online video bundling services?

Detalhes bibliográficos
Autor(a) principal: Joaquim, Bernardo Filipe Geadas
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/19889
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
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spelling How does digital piracy influence the subscription of online video bundling services?Digital PiracyTV-ShowsOnline Video Bundling ServicesTechnology Acceptance ModelDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementThe availability of digital channels that allow the distribution of copyrighted material has raised several questions over the last few years. With several different media and entertainment companies claiming lost profits due to digital piracy, this master thesis was created to deliberate whether companies have a right to feel damaged by illegal activities related with their content, more specifically TV-shows, the motives leading to this behavior, and if this influences the subscription of online video bundling services such as Netflix for people who access this content illegally via for example Torrent communities. We address these questions by gathering information from various legitimate sources regarding current TV-show business models (Mirrlees 2013) (Masouras 2015), the way pirates’ access and visualize copyrighted content and by inquiring said pirates about their purchase intentions regarding services like Netflix. In order to do this, an online survey was created and shared on social media as well as in popular torrent websites, targeting people that incur or had incurred in illegal downloading of video content. We use a variation of the popular Technology Acceptance Model (TAM) to gather the data regarding pirates’ intentions of subscribing an online video bundling service. While some of the chosen variables revealed themselves to be non-significant contrary to what was firstly believed, we were able to identify Perceived Convenience, Price, Perceived Value and Morals and Ethics as the most influential factors that users contemplate when considering adopting an online video bundling service. This master thesis is therefore an addition to the current academic literature that depicts media consumption when users have an illegal free option to choose from. Adding the fact that this research focus specifically in the TV-Show industry ( something that has been majorly overlooked so far), we hope that the studios and related media personnel will understand what is actually valued by these type of consumers so that in the future they can offer higher value in order to capture these potential customers.Popovič, AlešSantos, Vitor Manuel Pereira Duarte dosRUNJoaquim, Bernardo Filipe Geadas2017-01-23T16:45:59Z2017-01-052017-01-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/19889TID:201534053enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:02:27Zoai:run.unl.pt:10362/19889Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:25:46.731441Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How does digital piracy influence the subscription of online video bundling services?
title How does digital piracy influence the subscription of online video bundling services?
spellingShingle How does digital piracy influence the subscription of online video bundling services?
Joaquim, Bernardo Filipe Geadas
Digital Piracy
TV-Shows
Online Video Bundling Services
Technology Acceptance Model
title_short How does digital piracy influence the subscription of online video bundling services?
title_full How does digital piracy influence the subscription of online video bundling services?
title_fullStr How does digital piracy influence the subscription of online video bundling services?
title_full_unstemmed How does digital piracy influence the subscription of online video bundling services?
title_sort How does digital piracy influence the subscription of online video bundling services?
author Joaquim, Bernardo Filipe Geadas
author_facet Joaquim, Bernardo Filipe Geadas
author_role author
dc.contributor.none.fl_str_mv Popovič, Aleš
Santos, Vitor Manuel Pereira Duarte dos
RUN
dc.contributor.author.fl_str_mv Joaquim, Bernardo Filipe Geadas
dc.subject.por.fl_str_mv Digital Piracy
TV-Shows
Online Video Bundling Services
Technology Acceptance Model
topic Digital Piracy
TV-Shows
Online Video Bundling Services
Technology Acceptance Model
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
publishDate 2017
dc.date.none.fl_str_mv 2017-01-23T16:45:59Z
2017-01-05
2017-01-05T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/19889
TID:201534053
url http://hdl.handle.net/10362/19889
identifier_str_mv TID:201534053
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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