The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10071/14636 |
Resumo: | The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided. |
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The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorCorporate brand reputationBrand attachmentBrand loyaltyAutomotive industryThe current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided.Cogent OA2017-11-14T15:20:28Z2017-01-01T00:00:00Z20172019-04-02T16:47:35Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10071/14636eng2331-197510.1080/23311975.2017.1360031Loureiro, S. M. C.Sarmento, E. M.Le Bellego, G.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-09T17:37:57Zoai:repositorio.iscte-iul.pt:10071/14636Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:17:20.798048Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
title |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
spellingShingle |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector Loureiro, S. M. C. Corporate brand reputation Brand attachment Brand loyalty Automotive industry |
title_short |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
title_full |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
title_fullStr |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
title_full_unstemmed |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
title_sort |
The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sector |
author |
Loureiro, S. M. C. |
author_facet |
Loureiro, S. M. C. Sarmento, E. M. Le Bellego, G. |
author_role |
author |
author2 |
Sarmento, E. M. Le Bellego, G. |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Loureiro, S. M. C. Sarmento, E. M. Le Bellego, G. |
dc.subject.por.fl_str_mv |
Corporate brand reputation Brand attachment Brand loyalty Automotive industry |
topic |
Corporate brand reputation Brand attachment Brand loyalty Automotive industry |
description |
The current study aims to analyze the effect of corporate brand reputation on brand attachment and brand loyalty considering the automotive sector and the brands Tesla, Toyota, and Volvo. A sample of 327 participants, members of car brand communities, collaborate in a survey. Overall findings reveal that the perception of corporate brand reputation is more effective on enhancing brand loyalty than brand attachment. However, the effect could depend on the car brand strategy. We may also claim that customer citizen helping others is one of the most important corporate attributes perceived by customers of the three brands. Limitations and suggestions for further research are also provided. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-11-14T15:20:28Z 2017-01-01T00:00:00Z 2017 2019-04-02T16:47:35Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10071/14636 |
url |
http://hdl.handle.net/10071/14636 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
2331-1975 10.1080/23311975.2017.1360031 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Cogent OA |
publisher.none.fl_str_mv |
Cogent OA |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799134732193103872 |