Business adaptive strategies in crisis : the case of Joshua's Shoarma Grill : a case study of the strategic response to the Covid-19 Crisis from a Portuguese restaurant chain

• Autor(a) principal: Guerreiro, José Miguel Hermenegildo
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.14/41707
• topic: Covid-19; Crisis; Strategy; Adaptation; Restaurants; Dynamic capabilities; Food delivery platforms; Portugal; Crises; Estratégia; Adaptação; Restaurantes; Capacidades dinâmicas; Plataformas de entrega de comida; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

The COVID-19 crisis pandemic, and its consequent restrictions, forced many companies to reinvent themselves and innovate to keep being active in the Portuguese economy. The following dissertation, presented in the form of a case study, has as subject Joshua Shoarma Grill and focuses on the strategies implemented in response to the challenges faced during the pandemic years. Joshua's Shoarma Grill is a Portuguese restaurant chain that is present in the main shopping centers of the country, which represents two of the most affected sectors by the COVID-19 restrictions. The restaurant sector faced constant rules and restriction changes throughout the pandemic and the shopping centers were almost completely closed during the lockdown months of the crisis. As a consequence, Joshua's Shoarma was forced to reinvent and innovate their brand, which meant making several crucial changes to find new ways to reach their clients and create new channels of revenue for the sake of successfully continuing operating during the crisis. The purpose of this case study is to serve as a pedagogical instrument for the students to explore the application of strategic management concepts, in a real case scenario, on how to successfully keep the company operating during the Covid-19 crisis. The information in the case study was attained through interviews, news and online resources available on their website and social media.