Marketing and sponsorship in French football league

Detalhes bibliográficos
Autor(a) principal: Teixeira, Mário Coelho
Data de Publicação: 2011
Outros Autores: Correia, Abel
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10174/34844
https://doi.org/Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254
https://doi.org/10.1504/IJSMM.2011.040254
Resumo: This paper seeks to analyse the production function of the Frenchleague, using a quantile regression in order to be able to extend the study alongthe whole production distribution aiming to investigate whether the relationshipbetween production and financial and marketing variables is homogenous andstable through the distribution by running regressions for average total wins.Policy implications are derived.
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spelling Marketing and sponsorship in French football leaguesport winsquantile regressionfinancial and marketing variable differentialsFranceThis paper seeks to analyse the production function of the Frenchleague, using a quantile regression in order to be able to extend the study alongthe whole production distribution aiming to investigate whether the relationshipbetween production and financial and marketing variables is homogenous andstable through the distribution by running regressions for average total wins.Policy implications are derived.2023-03-08T13:02:51Z2023-03-082011-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/34844https://doi.org/Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254http://hdl.handle.net/10174/34844https://doi.org/10.1504/IJSMM.2011.040254eng3-121/2International Journal of Sport Management and Marketing9CEFAGEmario.teixeira@uevora.ptndTeixeira, Mário CoelhoCorreia, Abelinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T19:37:45Zoai:dspace.uevora.pt:10174/34844Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:23:20.557452Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Marketing and sponsorship in French football league
title Marketing and sponsorship in French football league
spellingShingle Marketing and sponsorship in French football league
Teixeira, Mário Coelho
sport wins
quantile regression
financial and marketing variable differentials
France
title_short Marketing and sponsorship in French football league
title_full Marketing and sponsorship in French football league
title_fullStr Marketing and sponsorship in French football league
title_full_unstemmed Marketing and sponsorship in French football league
title_sort Marketing and sponsorship in French football league
author Teixeira, Mário Coelho
author_facet Teixeira, Mário Coelho
Correia, Abel
author_role author
author2 Correia, Abel
author2_role author
dc.contributor.author.fl_str_mv Teixeira, Mário Coelho
Correia, Abel
dc.subject.por.fl_str_mv sport wins
quantile regression
financial and marketing variable differentials
France
topic sport wins
quantile regression
financial and marketing variable differentials
France
description This paper seeks to analyse the production function of the Frenchleague, using a quantile regression in order to be able to extend the study alongthe whole production distribution aiming to investigate whether the relationshipbetween production and financial and marketing variables is homogenous andstable through the distribution by running regressions for average total wins.Policy implications are derived.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-01T00:00:00Z
2023-03-08T13:02:51Z
2023-03-08
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10174/34844
https://doi.org/Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254
http://hdl.handle.net/10174/34844
https://doi.org/10.1504/IJSMM.2011.040254
url http://hdl.handle.net/10174/34844
https://doi.org/Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254
https://doi.org/10.1504/IJSMM.2011.040254
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 3-12
1/2
International Journal of Sport Management and Marketing
9
CEFAGE
mario.teixeira@uevora.pt
nd
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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