How does Social Media influence the Behaviour of Hotel Consumers?
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://doi.org/10.34623/784k-qg19 |
Resumo: | People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing its effects on consumer behaviour: accommodation booking in the digital environment. Data were collected from Portuguese tourists spending holidays between 2018 and 2020 using a questionnaire shared on social networks. A structural equation model was employed to test the relationships among variables. The results show that advertising and the quality of testimonials shared on social media influence consumer behaviour when booking hotel accommodations. The more positive the comments on the online review sites, the more influence they have on consumer behaviour. |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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7160 |
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How does Social Media influence the Behaviour of Hotel Consumers?People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing its effects on consumer behaviour: accommodation booking in the digital environment. Data were collected from Portuguese tourists spending holidays between 2018 and 2020 using a questionnaire shared on social networks. A structural equation model was employed to test the relationships among variables. The results show that advertising and the quality of testimonials shared on social media influence consumer behaviour when booking hotel accommodations. The more positive the comments on the online review sites, the more influence they have on consumer behaviour.Research Centre for Tourism, Sustainability and Well-being (CinTurs)2023-06-30info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.34623/784k-qg19https://doi.org/10.34623/784k-qg19Journal of Tourism, Sustainability and Well-being; Vol 11 No 2 (2023): Journal of Tourism, Sustainability and Well-being | Special Issue - Destination Branding: An Interdisciplinarity Overview; 116-1352183-1912reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/377https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/377/252Copyright (c) 2023 Journal of Tourism, Sustainability and Well-beinginfo:eu-repo/semantics/openAccessPontes, AlexandraRamos, Célia M. Q.2023-07-08T06:35:15Zoai:ojs31.jsod-cieo.net:article/377Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:02:13.919457Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How does Social Media influence the Behaviour of Hotel Consumers? |
title |
How does Social Media influence the Behaviour of Hotel Consumers? |
spellingShingle |
How does Social Media influence the Behaviour of Hotel Consumers? Pontes, Alexandra |
title_short |
How does Social Media influence the Behaviour of Hotel Consumers? |
title_full |
How does Social Media influence the Behaviour of Hotel Consumers? |
title_fullStr |
How does Social Media influence the Behaviour of Hotel Consumers? |
title_full_unstemmed |
How does Social Media influence the Behaviour of Hotel Consumers? |
title_sort |
How does Social Media influence the Behaviour of Hotel Consumers? |
author |
Pontes, Alexandra |
author_facet |
Pontes, Alexandra Ramos, Célia M. Q. |
author_role |
author |
author2 |
Ramos, Célia M. Q. |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Pontes, Alexandra Ramos, Célia M. Q. |
description |
People have easy access to the internet, social media and the information there. In just a matter of seconds, the consumer can obtain information about accommodation in any part of the world, including advertising and reviews. This research investigates social media in hospitality by analysing its effects on consumer behaviour: accommodation booking in the digital environment. Data were collected from Portuguese tourists spending holidays between 2018 and 2020 using a questionnaire shared on social networks. A structural equation model was employed to test the relationships among variables. The results show that advertising and the quality of testimonials shared on social media influence consumer behaviour when booking hotel accommodations. The more positive the comments on the online review sites, the more influence they have on consumer behaviour. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-06-30 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://doi.org/10.34623/784k-qg19 https://doi.org/10.34623/784k-qg19 |
url |
https://doi.org/10.34623/784k-qg19 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/377 https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/377/252 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Journal of Tourism, Sustainability and Well-being info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Journal of Tourism, Sustainability and Well-being |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research Centre for Tourism, Sustainability and Well-being (CinTurs) |
publisher.none.fl_str_mv |
Research Centre for Tourism, Sustainability and Well-being (CinTurs) |
dc.source.none.fl_str_mv |
Journal of Tourism, Sustainability and Well-being; Vol 11 No 2 (2023): Journal of Tourism, Sustainability and Well-being | Special Issue - Destination Branding: An Interdisciplinarity Overview; 116-135 2183-1912 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131688441217024 |