Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness

Detalhes bibliográficos
Autor(a) principal: Boto, Tiago Miguel dos Santos
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/37045
Resumo: 6.15% of GDP and 9.2% of employment in Portugal in 2016 (Eco, 2017), becoming one of the fastest growing and resilient economic sectors worldwide, namely in Portugal, helping the recovery of a fragile economy. Hospitality industry follows this trend and hotels seek for new markets to develop their potential. Senior tourism is one of these markets. The project aims to understand the importance of senior tourism for Vista Alegre Ílhavo Complex competitiveness within the geographical context of Aveiro region as a tourist destination. This work is based on a case study, collecting primary data through the application of a survey to visitors at Aveiro city center and Vista Alegre Ílhavo Complex. The analysis seeks to identify the profile of senior tourists in Aveiro region in order to draw some recommendations to Vista Alegre Ílhavo Complex management board regarding products, services and marketing strategies for the senior segment. Keywords: senior tourism, luxury and quality tourism, Vista Alegre Ílhavo Complex, Aveiro
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spelling Exploring the senior tourism market for Vista Alegre Ílhavo complex competitivenessSenior tourismVista Alegre Ílhavo complexAveiro (Portugal)luxury and quality tourismDomínio/Área Científica::Ciências Sociais::Economia e Gestão6.15% of GDP and 9.2% of employment in Portugal in 2016 (Eco, 2017), becoming one of the fastest growing and resilient economic sectors worldwide, namely in Portugal, helping the recovery of a fragile economy. Hospitality industry follows this trend and hotels seek for new markets to develop their potential. Senior tourism is one of these markets. The project aims to understand the importance of senior tourism for Vista Alegre Ílhavo Complex competitiveness within the geographical context of Aveiro region as a tourist destination. This work is based on a case study, collecting primary data through the application of a survey to visitors at Aveiro city center and Vista Alegre Ílhavo Complex. The analysis seeks to identify the profile of senior tourists in Aveiro region in order to draw some recommendations to Vista Alegre Ílhavo Complex management board regarding products, services and marketing strategies for the senior segment. Keywords: senior tourism, luxury and quality tourism, Vista Alegre Ílhavo Complex, AveiroDahab, SóniaRUNBoto, Tiago Miguel dos Santos2021-01-20T01:30:29Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/37045TID:201863308enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:20:37Zoai:run.unl.pt:10362/37045Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:30:45.880722Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
title Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
spellingShingle Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
Boto, Tiago Miguel dos Santos
Senior tourism
Vista Alegre Ílhavo complex
Aveiro (Portugal)
luxury and quality tourism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
title_full Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
title_fullStr Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
title_full_unstemmed Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
title_sort Exploring the senior tourism market for Vista Alegre Ílhavo complex competitiveness
author Boto, Tiago Miguel dos Santos
author_facet Boto, Tiago Miguel dos Santos
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Boto, Tiago Miguel dos Santos
dc.subject.por.fl_str_mv Senior tourism
Vista Alegre Ílhavo complex
Aveiro (Portugal)
luxury and quality tourism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Senior tourism
Vista Alegre Ílhavo complex
Aveiro (Portugal)
luxury and quality tourism
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description 6.15% of GDP and 9.2% of employment in Portugal in 2016 (Eco, 2017), becoming one of the fastest growing and resilient economic sectors worldwide, namely in Portugal, helping the recovery of a fragile economy. Hospitality industry follows this trend and hotels seek for new markets to develop their potential. Senior tourism is one of these markets. The project aims to understand the importance of senior tourism for Vista Alegre Ílhavo Complex competitiveness within the geographical context of Aveiro region as a tourist destination. This work is based on a case study, collecting primary data through the application of a survey to visitors at Aveiro city center and Vista Alegre Ílhavo Complex. The analysis seeks to identify the profile of senior tourists in Aveiro region in order to draw some recommendations to Vista Alegre Ílhavo Complex management board regarding products, services and marketing strategies for the senior segment. Keywords: senior tourism, luxury and quality tourism, Vista Alegre Ílhavo Complex, Aveiro
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2021-01-20T01:30:29Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/37045
TID:201863308
url http://hdl.handle.net/10362/37045
identifier_str_mv TID:201863308
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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