Expanding access to classical music through digital platforms: The OSESP case
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.6/11508 |
Resumo: | The use of digital platforms by orchestras and classical music institutions in their communication and marketing strategies has been a growing object of academic study. The São Paulo State Symphony Orchestra (OSESP) is present on social networks, website, and mobile application. But do these platforms contribute to making classical music and OSESP more accessible to the public? Based on this question, a qualitative study was applied to residents of São Paulo, Brazil, to understand the consumption of classical music in the physical and virtual environments and the perception of this public regarding the use of digital platforms as a tool to virtually experience such musical genre. Regarding the results, it is valid to say that the digital communication of orchestras, in general, contributes slightly to the virtual consumption of classical music both by frequenters and by people who do not have this habit. However, OSESP's digital platforms seem to have little influence on audiences who do not attend its in-person presentations, which opens the opportunity for the institution to create a more effective digital strategy. The outcome of the obtained data, in general, suggests little correlation between the consumption of classical music in the physical and virtual environments. |
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Expanding access to classical music through digital platforms: The OSESP caseAmpliar el acceso a la música clásica a través de plataformas digitales: El caso de la OSESPDigital accessibilityCultureOnline communicationClassical musicOrchestraThe use of digital platforms by orchestras and classical music institutions in their communication and marketing strategies has been a growing object of academic study. The São Paulo State Symphony Orchestra (OSESP) is present on social networks, website, and mobile application. But do these platforms contribute to making classical music and OSESP more accessible to the public? Based on this question, a qualitative study was applied to residents of São Paulo, Brazil, to understand the consumption of classical music in the physical and virtual environments and the perception of this public regarding the use of digital platforms as a tool to virtually experience such musical genre. Regarding the results, it is valid to say that the digital communication of orchestras, in general, contributes slightly to the virtual consumption of classical music both by frequenters and by people who do not have this habit. However, OSESP's digital platforms seem to have little influence on audiences who do not attend its in-person presentations, which opens the opportunity for the institution to create a more effective digital strategy. The outcome of the obtained data, in general, suggests little correlation between the consumption of classical music in the physical and virtual environments.El uso de plataformas digitales por parte de orquestas e instituciones de música clásica en sus estrategias de comunicación y marketing han sido un objeto de estudio académico creciente. La Orquesta Sinfónica del Estado de São Paulo (OSESP) está disponible en redes sociales, sitio web y aplicación móvil. Pero ¿contribuyen estas plataformas a hacer más accesible la música clásica y la OSESP al público? A partir de esta pregunta, se desarrolló un estudio con residentes de São Paulo, Brasil, con el fin de conocer el consumo de música clásica en el entorno físico y virtual y la percepción de este público respecto al uso de las plataformas digitales como herramienta para experimentar virtualmente dicho género musical. En cuanto a los resultados, las plataformas digitales de la OSESP parecen tener poca influencia en el público que no asiste a sus presentaciones presenciales. El resultado de los datos obtenidos sugiere poca correlación entre el consumo de música clásica en el entorno físico y el virtual.UCAMuBibliorumCarneiro, IsadoraToniolo, BiancaPugliese, Allan2021-12-27T11:56:26Z2021-12-242021-12-24T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.6/11508eng2695-5725info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-12-15T09:54:01Zoai:ubibliorum.ubi.pt:10400.6/11508Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:51:17.047172Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Expanding access to classical music through digital platforms: The OSESP case Ampliar el acceso a la música clásica a través de plataformas digitales: El caso de la OSESP |
title |
Expanding access to classical music through digital platforms: The OSESP case |
spellingShingle |
Expanding access to classical music through digital platforms: The OSESP case Carneiro, Isadora Digital accessibility Culture Online communication Classical music Orchestra |
title_short |
Expanding access to classical music through digital platforms: The OSESP case |
title_full |
Expanding access to classical music through digital platforms: The OSESP case |
title_fullStr |
Expanding access to classical music through digital platforms: The OSESP case |
title_full_unstemmed |
Expanding access to classical music through digital platforms: The OSESP case |
title_sort |
Expanding access to classical music through digital platforms: The OSESP case |
author |
Carneiro, Isadora |
author_facet |
Carneiro, Isadora Toniolo, Bianca Pugliese, Allan |
author_role |
author |
author2 |
Toniolo, Bianca Pugliese, Allan |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
uBibliorum |
dc.contributor.author.fl_str_mv |
Carneiro, Isadora Toniolo, Bianca Pugliese, Allan |
dc.subject.por.fl_str_mv |
Digital accessibility Culture Online communication Classical music Orchestra |
topic |
Digital accessibility Culture Online communication Classical music Orchestra |
description |
The use of digital platforms by orchestras and classical music institutions in their communication and marketing strategies has been a growing object of academic study. The São Paulo State Symphony Orchestra (OSESP) is present on social networks, website, and mobile application. But do these platforms contribute to making classical music and OSESP more accessible to the public? Based on this question, a qualitative study was applied to residents of São Paulo, Brazil, to understand the consumption of classical music in the physical and virtual environments and the perception of this public regarding the use of digital platforms as a tool to virtually experience such musical genre. Regarding the results, it is valid to say that the digital communication of orchestras, in general, contributes slightly to the virtual consumption of classical music both by frequenters and by people who do not have this habit. However, OSESP's digital platforms seem to have little influence on audiences who do not attend its in-person presentations, which opens the opportunity for the institution to create a more effective digital strategy. The outcome of the obtained data, in general, suggests little correlation between the consumption of classical music in the physical and virtual environments. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-27T11:56:26Z 2021-12-24 2021-12-24T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
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publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.6/11508 |
url |
http://hdl.handle.net/10400.6/11508 |
dc.language.iso.fl_str_mv |
eng |
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eng |
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2695-5725 |
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info:eu-repo/semantics/openAccess |
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openAccess |
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UCAM |
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UCAM |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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