Understanding the drivers of binge-watching continuous intention and behavior

Detalhes bibliográficos
Autor(a) principal: Bastos, Maria Ana Guerreiro
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/138697
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
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spelling Understanding the drivers of binge-watching continuous intention and behaviorBinge-watchingcontinuance intentionuse behaviorUTAUTTAMDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies ManagementBinge-watching is a relatively recent form of media consumption that consists on watching several episodes of the same show in just one sitting. This new way of consuming content was enhanced by the development of the ICTs and the appearance of VOD (Video On-Demand) and Streaming Platforms such as Netflix, that allowed the consumer to watch the content he or she wants whenever he or she wants. Binge-watching is becoming a widely common phenomenon among people nowadays, having not only a big impact on people’s individual lives but also in society as whole. Therefore, it becomes important to understand the drivers of binge-watching continuous intention and use behavior. In the present study, a survey with 225 respondents was conducted to evaluate an innovative model that builds upon well-known information systems theories as TAM and UTAUT, as well as other specific constructs related to the phenomenon of study. Perceived Usefulness and Habit were found to be the strongest predictors of the continuous intention to binge-watch, and Regret was found to negatively influence it. Regarding the actual binge-watching behavior, habit turned out to be a stronger predictor of the behavior than the intention itself.Naranjo-Zolotov, Mijail JuanovichRUNBastos, Maria Ana Guerreiro2022-05-022025-05-02T00:00:00Z2022-05-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/138697TID:203016050enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:01Zoai:run.unl.pt:10362/138697Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:10.952715Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Understanding the drivers of binge-watching continuous intention and behavior
title Understanding the drivers of binge-watching continuous intention and behavior
spellingShingle Understanding the drivers of binge-watching continuous intention and behavior
Bastos, Maria Ana Guerreiro
Binge-watching
continuance intention
use behavior
UTAUT
TAM
title_short Understanding the drivers of binge-watching continuous intention and behavior
title_full Understanding the drivers of binge-watching continuous intention and behavior
title_fullStr Understanding the drivers of binge-watching continuous intention and behavior
title_full_unstemmed Understanding the drivers of binge-watching continuous intention and behavior
title_sort Understanding the drivers of binge-watching continuous intention and behavior
author Bastos, Maria Ana Guerreiro
author_facet Bastos, Maria Ana Guerreiro
author_role author
dc.contributor.none.fl_str_mv Naranjo-Zolotov, Mijail Juanovich
RUN
dc.contributor.author.fl_str_mv Bastos, Maria Ana Guerreiro
dc.subject.por.fl_str_mv Binge-watching
continuance intention
use behavior
UTAUT
TAM
topic Binge-watching
continuance intention
use behavior
UTAUT
TAM
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Information Systems and Technologies Management
publishDate 2022
dc.date.none.fl_str_mv 2022-05-02
2022-05-02T00:00:00Z
2025-05-02T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/138697
TID:203016050
url http://hdl.handle.net/10362/138697
identifier_str_mv TID:203016050
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
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repository.mail.fl_str_mv
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