How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.13/4759 |
Resumo: | Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads companies to work the digital business strategy around the objectives, as well as incorporating digital methods into the objectives. According to Hamel, “The advantage of the competitiveness comes from a technological introduction and the constant adaptation along the time to the technological evolution inserted in the strategy of the organization”. So, this research is a qualitative analysis to understand what are the digital factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions. |
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How the digital age has changed the corporate communication world: the case of digital marketing in the fashion businessBusinessDigitalFashionMarketingRevolution.Faculdade de Ciências SociaisDigital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads companies to work the digital business strategy around the objectives, as well as incorporating digital methods into the objectives. According to Hamel, “The advantage of the competitiveness comes from a technological introduction and the constant adaptation along the time to the technological evolution inserted in the strategy of the organization”. So, this research is a qualitative analysis to understand what are the digital factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions.Editorial Universidad de SevillaDigitUMaGarcia Medina, IreneCorreia, Pedro Álvaro PereiraAlberola Amores, Leonor2022-11-10T14:19:54Z20192019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.13/4759engGarcía-Medina, I., Correia, P. A. P., & Alberola Amores, L. (2019). How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business. IROCAMM: International Review of Communication and Marketing Mix, 2 (1), 87-94.10.12795/IROCAMM.2019.v02.i01.08info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-11-13T03:30:32Zoai:digituma.uma.pt:10400.13/4759Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:14:36.413032Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
title |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
spellingShingle |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business Garcia Medina, Irene Business Digital Fashion Marketing Revolution . Faculdade de Ciências Sociais |
title_short |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
title_full |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
title_fullStr |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
title_full_unstemmed |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
title_sort |
How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business |
author |
Garcia Medina, Irene |
author_facet |
Garcia Medina, Irene Correia, Pedro Álvaro Pereira Alberola Amores, Leonor |
author_role |
author |
author2 |
Correia, Pedro Álvaro Pereira Alberola Amores, Leonor |
author2_role |
author author |
dc.contributor.none.fl_str_mv |
DigitUMa |
dc.contributor.author.fl_str_mv |
Garcia Medina, Irene Correia, Pedro Álvaro Pereira Alberola Amores, Leonor |
dc.subject.por.fl_str_mv |
Business Digital Fashion Marketing Revolution . Faculdade de Ciências Sociais |
topic |
Business Digital Fashion Marketing Revolution . Faculdade de Ciências Sociais |
description |
Digital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads companies to work the digital business strategy around the objectives, as well as incorporating digital methods into the objectives. According to Hamel, “The advantage of the competitiveness comes from a technological introduction and the constant adaptation along the time to the technological evolution inserted in the strategy of the organization”. So, this research is a qualitative analysis to understand what are the digital factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019 2019-01-01T00:00:00Z 2022-11-10T14:19:54Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.13/4759 |
url |
http://hdl.handle.net/10400.13/4759 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
García-Medina, I., Correia, P. A. P., & Alberola Amores, L. (2019). How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business. IROCAMM: International Review of Communication and Marketing Mix, 2 (1), 87-94. 10.12795/IROCAMM.2019.v02.i01.08 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editorial Universidad de Sevilla |
publisher.none.fl_str_mv |
Editorial Universidad de Sevilla |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799130600747040768 |