Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating

Detalhes bibliográficos
Autor(a) principal: Gregório, Filipa dos Reis
Data de Publicação: 2014
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11817
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eatingAdolescentsHealthy eatingRole modelsCelebritiesTVA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsIn adolescence peers become a major influence, however teenagers also look to celebrities to know what is “trending”. This study was a first step to understand if celebrities can have a positive influence in adolescents’ views of healthy food. Research was done to 13 and 14 year olds who were divided into experimental and control groups. The first observed an episode which included a scene of a celebrity eating healthily followed by a questionnaire focused on attitudes towards healthy eating. Results suggest that teens align their attitudes to be the same as the celebrity’s. Moreover, celebrities can be stronger role models than peers and this effect will be higher for teenagers who are more easily influenced. In the end, this study shows that celebrities are able to transmit healthy eating habits successfully and effectively.NSBE - UNLAgante, LuísaRUNGregório, Filipa dos Reis2014-03-25T10:34:47Z2014-012014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11817TID:201527189enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:29Zoai:run.unl.pt:10362/11817Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:33.572877Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
title Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
spellingShingle Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
Gregório, Filipa dos Reis
Adolescents
Healthy eating
Role models
Celebrities
TV
title_short Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
title_full Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
title_fullStr Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
title_full_unstemmed Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
title_sort Can healthy eating be cool?: a study of celebrities’ impact on teens’ attitudes towards healthy eating
author Gregório, Filipa dos Reis
author_facet Gregório, Filipa dos Reis
author_role author
dc.contributor.none.fl_str_mv Agante, Luísa
RUN
dc.contributor.author.fl_str_mv Gregório, Filipa dos Reis
dc.subject.por.fl_str_mv Adolescents
Healthy eating
Role models
Celebrities
TV
topic Adolescents
Healthy eating
Role models
Celebrities
TV
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2014
dc.date.none.fl_str_mv 2014-03-25T10:34:47Z
2014-01
2014-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11817
TID:201527189
url http://hdl.handle.net/10362/11817
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dc.language.iso.fl_str_mv eng
language eng
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dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
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