Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/142612 |
Resumo: | The project’s goal is to redesign a financial literacy programme, in partnership with SJPF, considering the challenges of COVID-19. In fact, the programme could not be successfully implemented due to the players’ lack of motivation, PNFF requirements, lack of HR availability and CNSF complexity. Taking in to account the project’s goal, internal and external factors were studied to assess the programme’s current situation. These were followed by quantitative and qualitative analyses as well as an external benchmarking, from which several recommendations were developed. SJPF could implement an advertisement plan considering existing social media platforms, the power of word- of- mouth and the delegates. |
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Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impactStrategyEducationPromotionCovid-19 pandemicFinancial literacySjpfFootball playersClubsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe project’s goal is to redesign a financial literacy programme, in partnership with SJPF, considering the challenges of COVID-19. In fact, the programme could not be successfully implemented due to the players’ lack of motivation, PNFF requirements, lack of HR availability and CNSF complexity. Taking in to account the project’s goal, internal and external factors were studied to assess the programme’s current situation. These were followed by quantitative and qualitative analyses as well as an external benchmarking, from which several recommendations were developed. SJPF could implement an advertisement plan considering existing social media platforms, the power of word- of- mouth and the delegates.Brinca, PedroRUNLourenço, Maria Beatriz Matias2022-07-29T07:31:32Z2022-01-202021-12-172022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142612TID:203040295enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:26Zoai:run.unl.pt:10362/142612Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:25.606612Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
title |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
spellingShingle |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact Lourenço, Maria Beatriz Matias Strategy Education Promotion Covid-19 pandemic Financial literacy Sjpf Football players Clubs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
title_full |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
title_fullStr |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
title_full_unstemmed |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
title_sort |
Consulting project for SJPF: redesigning a financial literacy programme for professional football players - proposing an advertisement strategy and assessing the programme-s short versus long-term impact |
author |
Lourenço, Maria Beatriz Matias |
author_facet |
Lourenço, Maria Beatriz Matias |
author_role |
author |
dc.contributor.none.fl_str_mv |
Brinca, Pedro RUN |
dc.contributor.author.fl_str_mv |
Lourenço, Maria Beatriz Matias |
dc.subject.por.fl_str_mv |
Strategy Education Promotion Covid-19 pandemic Financial literacy Sjpf Football players Clubs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Strategy Education Promotion Covid-19 pandemic Financial literacy Sjpf Football players Clubs Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The project’s goal is to redesign a financial literacy programme, in partnership with SJPF, considering the challenges of COVID-19. In fact, the programme could not be successfully implemented due to the players’ lack of motivation, PNFF requirements, lack of HR availability and CNSF complexity. Taking in to account the project’s goal, internal and external factors were studied to assess the programme’s current situation. These were followed by quantitative and qualitative analyses as well as an external benchmarking, from which several recommendations were developed. SJPF could implement an advertisement plan considering existing social media platforms, the power of word- of- mouth and the delegates. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-07-29T07:31:32Z 2022-01-20 2022-01-20T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/142612 TID:203040295 |
url |
http://hdl.handle.net/10362/142612 |
identifier_str_mv |
TID:203040295 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138101212217344 |