A business plan: Traditional Chinese medicine health club

• Autor(a) principal: Yang Zengshuai
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/24053
• topic: Business plan; Traditional chinese medicine; Health-preservation club; Female; Marketing; Plano de negócio; Medicina tradicional chinesa; Clube de preservação da saúde; Feminino

The main goal of this article is to develop a business plan to establish a traditional Chinese medicine (TCM) health club in the airport community of Urumqi. Due to the unhealthy lifestyle and diet of modern people, people’s health problems increase rapidly. Their physical fitness is getting worse and worse, and many people suffer from chronic diseases or become sub-healthy. TCM has obvious curative effects on patients and sub-healthy people without any side effects. Considering that the Urumqi Airport community is a mature community, and there is no institution in this area that can provide TCM services, we decided to establish a TCM health club in the area and become the first institution to provide professional TCM services to residents in the area. There are a large number of young women in this area. In the early stage of operation of the health care club, we will focus on women as the main target group to open up the market. In this business plan, the corporation strategy, marketing strategy and financial evaluation were described in detail. Through the comprehensive analysis and description of the AIXIN Health House project, the feasibility is confirmed.