Business plan for the start-up “Sylvester”

• Autor(a) principal: Wenzel, David Jasper
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/30624
• topic: Blockchain; Non-fungible tokens; Nature preservation; Plano de negócio -- Business plan; Comunidade -- Community; Conservaçao da natureza

In the following project I elaborate a comprehensive business plan for a start-up called Sylvester. Sylvester seeks to combat climate change, deforestation and the destruction of ecosystems of biodiversity through the creation of a community governed natural reserve in Europe. This endeavour will be facilitated with the use of blockchain and NFT technology. The target demographic is established to be predominantly young adults who feel powerless confronted with the environmental challenges awaiting in the future. To further comprehend and ascertain potential customer’s intentions, views and opinions, a study was executed in form of a survey. The results of this survey validate the concern and apprehension surrounding the aforementioned issues, shedding light on the challenges Sylvester will encounter in its pursuit of successful business operations. Finally, through various analyses, projections , estimates and calculations, we arrive at the conclusion that there is value in the establishment of this start-up This value extends beyond monetary considerations, although financial aspects remain a central focus in this business plan. Most notably, the value is rooted in the environmental and social impact, as elaborated upon at various points throughout this document.