What are the main motivations and barriers to purchasing green dermocosmetics products in Portugal?

• Autor(a) principal: Teodoro, Matheus Salkini
• Data de Publicação: 2023
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/30696
• topic: Produtos verdes -- Green products; Comportamento do consumidor -- Consumer behavior; Motivation, and barrier to purchase; Dermocosmetics; Motivação e barreiras à compra; Dermocosméticos

This research project investigates the relationship between green consumer behavior, the dermocosmetics industry, and the Portuguese market. If consumers want to buy a dermocosmetics product in Portugal (either online or at the point of sale), what are the main motivators and barriers to making that purchase? The secondary objectives are to understand what most influences the purchase of dermocosmetics in Portugal; to comprehend the level of interest and involvement with the topic of dermocosmetics in Portugal and to map the process of buying dermocosmetics in Portugal. To answer these questions, qualitative research was carried out with a semi-structured script, consisting of questions divided into 14 topics, with 20 participants divided into 2 distinct groups. One that buys conventional dermocosmetics and the other that buys sustainable dermocosmetics. The interviewees are between 22 and 60 years old, male, and female, have different citizenships, and have lived in Portugal for at least 1 year. These individuals were chosen and selected through social networks using the convenience method. The data was analyzed using MAXQDA software. Some of the factors that most motivate people to buy these sustainable products are the lower impact on the environment, the reduction in the likelihood of natural disasters, the certainty that they don't test on animals, and the curiosity to experiment and test new products and brands, among others. As for the barriers, the most cited were the poor distribution of these products, the price point, and not enough variety, among others.